Wrote a static ad for a dental teeth whitening brand, which is #1 in their ad account for 13 days straight. Stats: Amount spent: £2739 Purchases: 228 ROAS: 2.52x I'm pretty sure it'll cross 300 purchases in the next week, and hopefully 400 by mid of next month. Cold traffic is teaching me a lot when it comes to direct repose copy and testing... One of which is understanding your market awareness level and sophistication level before writing a single word of copy.

I missed a day yesterday.☠️ Email Swipe. Proof you can reverse Alzheimer's? = Hopeful ( This is painfully hopeful. It's implying there could be a cure for Alzheimer's, and there could be proof to back that statement.) Dear Reader Take a look at these two pictures: On the left, you'll see a picture of a brain with Alzheimer's disease. = Useful ( This framing of this sentence is very informative, it's feels like it's teaching you something. So the copy is coming of as an expert in Alzheimer's disease.) Notice how this image is gray and hollowed out? Useful ( The copy continues to teach you. Look at the word 'Notice', it's instructive, it requires you as the reader to put your focus on something. It's telling you what to do, which is to look at 'how that image is grey and hollowed out.') Descriptive ( Painfully descriptive. It paints a mental image of what Alzheimer's looks like. So not only can you see the image, you are given a very dull narrative of the image. The word 'grey' is usually associated with unappreciated aging, dullness, old war photos, gloomy, grey clouds. The word hollowed out implies empty. So these are essentially images that play in your head whiles you focus on the image. I think it's important to notice how the copy required you to focus so that you absorb it's dark description.) That means it's dormat... = Descriptive ( Basically saying a Mental Coma) almost completely dead = Descriptive ( Mental Coma again) and it can't form new memories or hold onto old ones.= Painfully Descriptive ( The thing is, as the reader you probably already know this. You probably see that your loved can't form or hold onto old ones everyday. If this wasn't copy, there would be no need to tell someone because they already know this. The copy is meant to be painful, it's meant to constantly remind you of the pain you feel.) And if you've been diagnosed with Alzheimer's disease... Or if you've noticed those 'senior moments' happening more often...

Guys, I have been outreaching but it doesnt seem to work , I made sure my emails are well researched, personal, and well edited, I heard that there is a section into the classroom teaching how to outreach but I need to spend $50 for premium Skool, any advice about outreach or links to vids for outreach will be very helpful

Hey all! Thought I'd pop down and share my most VALUABLE notes for anyone who couldn't attend the free email marketing masterclass today... Note, I'll be applying these rules myself next week. I'm currently fleshing out a presentation I am pitching to the client. Walking through the strategy behind my proposed email campaign. 1. How to Write the Perfect Subject Line (PSL Formula): - Never assume under any circumstances that the subscriber will see and open your email. YOU are the least important thing on their mind. Always remember there is a billion other things going on in their mind... apart from you. - Always ask yourself, "What's in it for me"? (WIIFM) - The way you answer this question is the perfect subject line formula. - (PSL =) This is Benefit + specificity + curiosity = perfect subject line. - Keep all subject lines under 20 characters. 2. Never assume the opening of ANY email you write: - Your prospect genuinely had a billion and 1 things to care about other than opening an email you write. - The ONLY way you can assume the open is by a significantly high status of the person sending the emails (like if you use a personal brand). If the subscriber likes you... Then there is a much higher chance of them opening the emails. 3. The 5-step editing process for ANY email - The Rule of One: 1 reader- 1 idea- 1 CTA and 1 Promise. - Grab them by the throat in every email. This means the 1st email line must aggressively grab their attention and get them to keep reading. Find the most powerful sentence in the email and MOVE IT to the top. Stop any waffling or "clearing the throat" by getting "warmed up" at the start of writing an email. Delete that fluff. - What's In It For Me (WIIFM): The what's in it for me test. Ask yourself this question. Make sure every sentence + CTA answers this question. Do not be self-indulgent and waste your readers' time. If you answer this question throughout, then your email can be as long as you want. - Is your email easy to read? Go through CUBA: Confusing, Unbelievable, Boring, or Awkward. This is the AGORA system (Famous Copywriting Agency uses this system); it is very powerful. Read your email aloud. Anything that is any of these, put abbreviations of "C or U" next to it. And do the opposite to help.