Hey all! Thought I'd pop in and chat abit about myself so we're not strangers! I'm Ben (the guy with the big nose on the poster)- and I'm a massive marketing nerd. A very happy one too... which is a funny thing to say considering most marketers still end up pulling their own hair out over how to order letters even after they get their hands on Schwartz's Breakthrough Advertising... Aside from marketing bits I love boxing (go watch Raging Bull it's genuinely so good) and painting naked women... which is actually a pretty aesthetic combo now I think of it... Either way they don't have anything to do with marketing so that's why I'm mentioning them at the start of this spiel.... ...Before I start talking and can't stop 😛 Picked up Copywriting about a year and a half ago now from the best sales call of my life... Like genuinely. Nobody else was in that room- that guy on THAT webinar was talking directly to ME... I remember booking this special moment from one of those Instagram lead-gen ads- like the ones that have the guy with the Lambo and the hot girls and the shiny watches... I did say "the best sales call"- didn't I? It talked money and I wanted money... -Still do frankly- Anyway, I'd propped up my iPhone 6 on some books in my room for the private event (4000 attendees) and began the ordeal. Told my mum I was on a "business call" and remember locking myself in my room and watching the livestream under the covers... Wasn't exactly an exclusive "black-tie" - but for what it's worth, it felt like it... And I didn't know it at the time- but in those 25 minutes I'd subconsciously had a whole Duel of the Fates with the guy who I'd been for 18 years until that point. Funny how one small decision can spur your life in a whooooole different direction when you decide to take action. Anyway, long story short- mr. guru was kind enough to exchange my $699 for some sacred online documentation on how to "whitelabel his marketing services so I never even needed to learn marketing."

✉️ 2 replies from 23 cold emails sent yesterday 1 not interested 1 interested ✍️ Preparing loom video to sent to cold email prospect - will need to take a deeper look into his website and funnel ⛏️ 1 Upwork proposal sent ✉️ 13 cold emails sent

Don't ask others, “How do I get clients?” Ask yourself, “Why am I not willing to do whatever takes to get clients?” The case study I cover in this video is a simple (not easy) way for any copywriter gain a lot of credibility and get a bunch of prospects DM'ing you.

A few hours ago, I was listening to a podcast where John Carlton was talking about storytelling. It reminded me of an email I read a while ago that made coming up with story ideas much easier. The idea is simple: Use other people’s stories in your content. Share a story someone else told, and present it in your own way. For this, you can use different variations of the following text before starting the story: “Below is a rather entertaining story I recently heard from marketing legend Dan Kennedy, which holds a valuable marketing lesson too :)” Then go straight into the story. Why this works: You are borrowing credibility from a known figure and then delivering a narrative (which increases engagement and retention). It reduces two common bottlenecks: “I don’t have interesting stories” “I’m not experienced enough” Hope that helps.

3 days left til I hit my goal ✅ 1 upwork proposal sent - no loom video - proposal was viewed ✉️ 10 cold emails sent ✍️ watched Copyskills lesson on cold email by Nabeel