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The Devil Wears Prada 3 is happening in 43 hours
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The Devil Wears Prada 3: Greifeld Rising
New guest lecture featuring Alexandra Greifeld Monday 18th May 2026 at 11 am ET / 3 pm GMT Free to attend live. Recording will be made available for Premium members Save your spot: https://www.skool.com/copywriting-launchpad/calendar?eid=72303c175ceb43a2b9f21d93bfb5fb4b What Alex will cover: - How she became an in-demand growth advisor - Her education and background - How she runs her consulting business - Her various income sources and offers - The difference between creative strategy and copywriting - Working with / pitching brands of different sizes - How client needs vary by product category (e.g. fashion is different from supplements) - Industry shifts she's seeing you must be prepared for - Q&A Alex is one of the most popular online personalities in the DTC space. In the few years I've been following her, she's built a die-hard online following. She's a sought-after guest writer and speaker. She writes two newsletters, No Best Practices and DTC Fashion Decoded. And her consulting calendar sells out every time she opens it up. Of late, she has fully embraced the dark side and launched several online courses (I own two of them.) If you work or want to work with DTC brands, you do not want to miss Alex's lecture. All members are welcome to join us live. The recording will only be made available to Premium members, in addition to the recordings of all other guest lectures. Past lectures include: - Get Clients With $2/Day and $5/Day Ads - Laurel Portié - Asynchronous Offers - Sarah Temte - Sell 'em in the DM's - Michelle Terpstra - Run Sales Calls Like a Pro - Alberto Delucca - LinkedIn Leadgen - Shreya Pattar - Landing Page Masterclass - Alex Napier Holland - Getting Paid in the Global South - Jay Makoni - Reading Masterclass - Jim Clair - Metaphor Masterclass - Megha Lillywhite - How to Sell to Women - Wendi Schenkel - Re-Wild your Nervous System - Jon McIntyre - Write Your First Book - Kristin McTiernan - Charge More With 1:1 Personalised Marketing - Brennan Dunn - Launch Your First Offer - Zhihao Huang
The Devil Wears Prada 3: Greifeld Rising
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The Best Way® to Edit AI and Re-Human Your Writing
My friend Joshua Lisec launched a new system for editing AI-generated copy. And it's one of the most important products in the “AI for marketing” niche ever created. David Ogilvy said, “I am a lousy copywriter, but I am a good editor.” But he's being self-deprecating here. MOST copywriters never get it right in their first draft. Several rounds of editing are required before a piece of copy is A, good enough to show the client and B, good enough to show the market. So if editing has ALWAYS been part of the copywriter's workflow, how is writing with AI any different? To every copywriter who uses it, AI is the first draft. They will always edit it before publishing. THAT is where Joshua Lisec comes in. He's a ghostwriter, not a copywriter. He's written 110+ nonfiction books. And he makes over a million dollars a year in this profession. His SIDE BUSINESS, selling courses and coaching, makes over $200,000 per year. I want to be like Joshua when I grow up. What I love about Joshua is he thinks in systems. He had to have done so, otherwise he'd never have been so prolific. His method for writing books is now a machine. In that machine is a system for editing. And this editing system is perfect for turning AI SLOP in to moneymaking copy. The other thing I love about Joshua is his practicality. As far as writing professions go, the ghostwriting industry has been the most, if not one of the most affected by AI. So he's matter-of-fact about it. He explains why in the video I've attached. He is The Last Ghostwriter™. That's why I bought a copy of The Best Way® to Edit AI & Re-Human Your Writing. I own several of his products. And I'll keep buying what he puts out. If you use AI to write copy, I recommend you get it too: https://gumroad.com/a/163724179/sopjqa Note: This is an affiliate link. Despite that, every word I've written here is true.
Halbert's 30-day crash course: From 0 to hero in Direct Response Copywriting.
Phase 1: Foundation and Education (Days 1–14) * Study the classics: David Ogilvy instructed his employees to read the Scientific Advertising at least 7 times. No man should have anything to do with advertising unless he has read this book minimum of 7 times (or something like that. I paraphrase) * Scientific Advertising by Claude Hopkins * The Robert Collier Letter Book * Other books good for fundamentals: Jim Edwards Copywriting Secrets Read them once for acquaintance. Then again for notes. Then again and again, so you can deepen the nuggets in the trenches of your brain’s terrain. Ben Settle suggests reading as much as 10 times, throughout the year, and further as you please. Tip: Try Tiago Forte's triple highlight method, coupled with a 2nd (digital) brain. * Study Sales Letters of the Avant Garde writers: * Specific classic ads, such as the Nancy L. Halbert Herald letter. It is a lesson in persuasion * Hand-Copy Ads: Manually, slow and deliberate! Long-form ads, Short form, Emails, Web pages. So you can internalise rhythm and structure * Layout and Design: Create hand-drawn layouts, even digital wireframe layouts, for your ads to understand the full production process * Read and Practice headlines from mass consumer magazines like Cosmopolitan. Specially the Cover Blurbs. They are incredible in capturing attention of any layperson. * ReVisit and Document your findings: Go back through your reading materials, take detailed notes, and identify common headline patterns. More learning happens in revision. * Build a Swipe File: Containing your collection of successful headlines and copy snippets. So you have your box of Inspo Phase 2: Practice and Execution * Research and Competitive Analysis: Galbert uses the 5-3-1 method—read 5 similar ads, bullet-point 3, and marry 1 as a template for your project * Deep Product Research: Study the product or service you are selling until you are an expert on its benefits and features. This one goes back to Hopkins himself. More than a century of best practice.
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COPY REVIEW REQUEST
Hey everyone 👋 I wrote a Facebook ad for a teeth whitening product and would love some honest feedback. Quick context before you read — The reader: Someone who wants whiter teeth but has been burned by strips and trays so many times they have given up trying. High pain. High skepticism. Low trust in any whitening claim. Awareness: Solution Aware — they know whitening exists but have never found anything that works without hurting them. Sophistication: Very High — they have seen every whitening claim before. So instead of leading with the product I led with their exact experience to make them feel understood first. Here's the link to google docs file: https://docs.google.com/document/d/1Hc3K-ZCYb6FcMSHiBtgxGV5QzCj6t89UIgLVS2mjlW0/edit?usp=sharing
My weekly copy structure breakdown and writing from memory
I am breaking down Claude Hopkins' old ads into structure and then writing from memory in a Word file. I find breaking the structure down helps in digesting the copy.
My weekly copy structure breakdown and writing from memory
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Copywriting Launchpad
skool.com/copywriting-launchpad
Launch your copywriting career and learn the highest-paying, most in-demand copywriting skills in the world. By Matthew Volkwyn & Nabeel Azeez.
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