He's the first member to upgrade to our Premium membership. To thank him for investing in himself, I've offered him a bonus 1:1 call with me so we can fast-track his results.

Every word of this is true but I've changed the names. Three years ago when I first launched Copyskills, two copywriters joined our community. Pradeep joined first, Antonio joined some time later. Pradeep and Antonio both live in the Global South. And they both had significant challenges. All the common struggles Global South copywriters have. - English being their second language - Businesses not taking them seriously - Prospects expecting to pay them peanuts and get A-List results - Lack of confidence - Needing to level-up their average copywriting and master other essential business and marketing skills Pradeep and Antonio both had access to everything I offer in Copyskills. - Unlimited copy critiques - Coaching on how to run their business - Advanced marketing courses - Guest lectures from some of the smartest copywriters and marketers in the world - Support and community …And so much more. In fact, now that I think of it, Pradeep had a huge advantage over Antonio. Pradeep was already working with two of the biggest fitness influencers in the world. Antonio had some experience, but he was further behind. 7 months after joining Copyskills, Pradeep sends me this email: >> I've decided to cancel my CopySkills membership. In the 6 months since my last retainer got canceled, I've only managed to earn $3400. The problem isn't Copyskills, or even the profession (I love marketing/copywriting). It's just me. I'm not being consistent with marketing my biz. Haven't consistently tweeted, emailed or started a yt channel or even DM'd people. For now I've decided to get a job. This email made me very angry. So angry, in fact, Pradeep is banned from rejoining Copyskills or buying any of my products. Forever. He had 6 months to take advantage of the support and resources in Copyskills to get more clients. - He could have shown up every day asking for feedback and coaching, I did x, y happened, what should I do next? - He could have worked with me to come up with a compelling offer and cold outreach strategy - He could have asked his past clients for referrals - He could have reached out to 10 business owners a day, every day – that's 1800 over 6 months - He could have posted daily on one platform where his ideal client hangs out - He could have launched his own info product using the skills he already had