Wrote a static ad for a dental teeth whitening brand, which is #1 in their ad account for 13 days straight.
Stats:
Amount spent: £2739
Purchases: 228
ROAS: 2.52x
I'm pretty sure it'll cross 300 purchases in the next week, and hopefully 400 by mid of next month.
Cold traffic is teaching me a lot when it comes to direct repose copy and testing...
One of which is understanding your market awareness level and sophistication level before writing a single word of copy.