Day 09 Copy Translation · Copywriting Launchpad

Day 09 Copy Translation

I missed a day yesterday.☠️

Email Swipe.

Proof you can reverse Alzheimer's? =

Hopeful ( This is painfully hopeful. It's implying there could be a cure for Alzheimer's, and there could be proof to back that statement.)

Dear Reader

Take a look at these two pictures:

On the left, you'll see a picture of a brain with Alzheimer's disease. =

Useful ( This framing of this sentence is very informative, it's feels like it's teaching you something. So the copy is coming of as an expert in Alzheimer's disease.)

Notice how this image is gray and hollowed out?

Useful ( The copy continues to teach you. Look at the word 'Notice', it's instructive, it requires you as the reader to put your focus on something. It's telling you what to do, which is to look at 'how that image is grey and hollowed out.')

Descriptive ( Painfully descriptive. It paints a mental image of what Alzheimer's looks like. So not only can you see the image, you are given a very dull narrative of the image. The word 'grey' is usually associated with unappreciated aging, dullness, old war photos, gloomy, grey clouds. The word hollowed out implies empty. So these are essentially images that play in your head whiles you focus on the image. I think it's important to notice how the copy required you to focus so that you absorb it's dark description.)

That means it's dormat... =

Descriptive ( Basically saying a Mental Coma)

almost completely dead =

Descriptive ( Mental Coma again)

and it can't form new memories or hold onto old ones.=

Painfully Descriptive ( The thing is, as the reader you probably already know this. You probably see that your loved can't form or hold onto old ones everyday. If this wasn't copy, there would be no need to tell someone because they already know this. The copy is meant to be painful, it's meant to constantly remind you of the pain you feel.)

And if you've been diagnosed with Alzheimer's disease...

Or if you've noticed those 'senior moments' happening more often...

This is what you brain looks like. =

(This line is the end of the copy's emotional build up)

Useful ( The copy still remains very informative)

But see the brain on the right? =

New ( The copy is about to talk about the brain on the right and you already what to know what it's going to talk about. Because you are already thinking its going to tell you about it's implied cure and proof that follows and it promises. Also you would want to hear some form of good or different use from the copy previous painful description.)

Notice how it's pink and healthy looking? =

Hopeful ( It's literally saying there is a pink, 'alive brain'. Although it's not saying it' promising anything , it's definitely building a promise, still keeping It's expert-ish tone)

Believe it or not, that's the exact same brain=

Big (Big because it's saying your loved one brain can be pink and alive)

Hopeful ( It's not only saying the brain can be pink and healthy. It's promising you loved one will stop forgetting. Your loved one will form new memories. Your loved will hold one to old memories. )

...just 48 hours going through a new 'Brain Resurrection' treatment =

Big (It's just 48 hours, your loved one will be cured from/of Alzheimer's)

New ( "Brain Resurrection', something you never heard of that's able to cure Alzheimer's)

Yes, it's true...

You can actually 'revive' a dormat brain and rescue your brain from the brink of death =

Big= ( Same promise, just more descriptive)

If your haved a loved one suffering with Alzheimer's or dementia...

Or less you worried about your own memory loss...

This new treatment could be life saving.

Go here now for all the details.=

Useful( if you want more information. Also call to action)

- Kelly O'Donnell

P.S. I know, it sounds like science fiction. But this 'Brain Resurrection' treatment is backed by clincal, scientific research. In case you're skeptical, I put all of the proof in a short report.=

Safe( Backing it's promise with scientific proof)

Go here now to check it out =

(CTA, but also it's like It's saying well if you don't believe me. If you don't believe me about 'Brain Resurrection'. If you don't believe me that It's science. Check this link then.)

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