I'm currently writing for a DTC supplement brand. It's a new brand and they're spending anywhere between $60-70k/month on ads. The ads I'm writing are doing their job which is to get high intent traffic with a decent CTR. But the PDP is struggling to converting them into buyers due to which we are burning money + scripts. In talks with the founder and copy chief to fix it. So in meantime I wanted to come down and share this learning with all the creative strategist’s in the community: Think in funnels. Ad > Listicles/Advertorials > PDP > Checkout > Email > Upsell. When a creative strategist doesn't think in funnels, they create beautiful ads that get high click-through rates but terrible conversion rates.

Anyone can tell me how welcome, nurtures, and promo email sequence work? What type of email should i write next after introduction Story of owner/product or value email? And nurture, promo sequence flow? Tell me

Read these books **BEFORE** you start learning copywriting. Read them 10 times each. https://www.skool.com/copywriting-launchpad/classroom/99450963?md=1dd8193b2eb2483f99cc0b479a1aa00d

I'm new here and to copywriting