New guest lecture featuring Alexandra Greifeld Monday 18th May 2026 at 11 am ET / 3 pm GMT Free to attend live. Recording will be made available for Premium members Save your spot: https://www.skool.com/copywriting-launchpad/calendar?eid=72303c175ceb43a2b9f21d93bfb5fb4b What Alex will cover: - How she became an in-demand growth advisor - Her education and background - How she runs her consulting business - Her various income sources and offers - The difference between creative strategy and copywriting - Working with / pitching brands of different sizes - How client needs vary by product category (e.g. fashion is different from supplements) - Industry shifts she's seeing you must be prepared for - Q&A Alex is one of the most popular online personalities in the DTC space. In the few years I've been following her, she's built a die-hard online following. She's a sought-after guest writer and speaker. She writes two newsletters, No Best Practices and DTC Fashion Decoded. And her consulting calendar sells out every time she opens it up. Of late, she has fully embraced the dark side and launched several online courses (I own two of them.) If you work or want to work with DTC brands, you do not want to miss Alex's lecture. All members are welcome to join us live. The recording will only be made available to Premium members, in addition to the recordings of all other guest lectures. Past lectures include: - Get Clients With $2/Day and $5/Day Ads - Laurel Portié - Asynchronous Offers - Sarah Temte - Sell 'em in the DM's - Michelle Terpstra - Run Sales Calls Like a Pro - Alberto Delucca - LinkedIn Leadgen - Shreya Pattar - Landing Page Masterclass - Alex Napier Holland - Getting Paid in the Global South - Jay Makoni - Reading Masterclass - Jim Clair - Metaphor Masterclass - Megha Lillywhite - How to Sell to Women - Wendi Schenkel - Re-Wild your Nervous System - Jon McIntyre - Write Your First Book - Kristin McTiernan - Charge More With 1:1 Personalised Marketing - Brennan Dunn - Launch Your First Offer - Zhihao Huang

I know the advice: quantity > quality ... in the beginning of the career. So I sat down the other day, put my hands on the key board and... Nothing. Not a single word. Blank. It was frustrating. I couldn't think of one single thing to write about. (You may think I'm exaggerating like how can there be not a single thing to write about... but I'm telling the truth!) So I didn’t write. I got up and read books and watched videos of Copy That! Megacourse... But the underlying bottleneck was still there. How do I get started? (Now I'm gonna fast forward the story cuz I don’t remember what happened in between.) I stumbled upon the AWAI platform. I'd already have an account there. So i logged back in. I looked around different resources they had and found... Prompts ... for 30 days ... to get you started with writing. And getting prompts from a organisation as reputable as AWAI is a matter of good fortune, as far as I'm concerned. You can access the prompts here: https://www.awai.com/writing-prompts/challenge/ Hope this helps.

1. The ad starts with a statement that an unbelievable story is about to be told. And who doesn't like an "unbelievable story"? 2. The offer itself is good, which is very necessary for the copy to perform in the first place. 3. The author (Joseph Sugarman) positions himself as, just not the user of this product, but also a user of "glasses". Which allows him to know the specific little inconvenience with typical glasses (e.g. the inconvenience of the hinge being weak) and make the product better. 4. About 1/3 of the ad is scientific proof. And it's written in a way that makes you feel cooler. And who doesn't want useful yet cool stuff. 5. The ad is challenging other competitors' products.

1. When talking to a problem aware audience, start with a story (or imaginary) that emphasizes on the problem OR creates interest for a solution of the problem. 2. Use the origin story of the product to increase trust. It got to be a true story. Even if it feels vague, it CAN be worked around to make it more intriguing without lying about it. 3. Use specific details to better illustrate the experience of the product. 4. Guess what the next thing in the reader's mind would be and handle it accordingly. For that, you need enough practice and pattern recognition. (I learnt it from the adweek copywriting handbook. But I can see this concept run underneath the ad.) 5. Don't cut off any details of the product. No matter how vague. There's always a way to make it more intriguing. 6. Challenging competitors products is a great way to showcase your confidence about the product. So the prospect feels confident buying it too. 7. Promise a risk free guarantee to lower skepticism.

Pick an ad from the Legendary Ads Vault. Copy it out by hand. Take a photo of your work. Post it in the comments. Repeat until you've hand-copied all 1,536 ads.