Today's LIVE Email Marketing Masterclass Notes:

Hey all! Thought I'd pop down and share my most VALUABLE notes for anyone who couldn't attend the free email marketing masterclass today...

Note, I'll be applying these rules myself next week. I'm currently fleshing out a presentation I am pitching to the client. Walking through the strategy behind my proposed email campaign.

How to Write the Perfect Subject Line (PSL Formula):

Never assume under any circumstances that the subscriber will see and open your email. YOU are the least important thing on their mind. Always remember there is a billion other things going on in their mind... apart from you.
Always ask yourself, "What's in it for me"? (WIIFM)
The way you answer this question is the perfect subject line formula.
(PSL =) This is Benefit + specificity + curiosity = perfect subject line.
Keep all subject lines under 20 characters.

2. Never assume the opening of ANY email you write:

Your prospect genuinely had a billion and 1 things to care about other than opening an email you write.
The ONLY way you can assume the open is by a significantly high status of the person sending the emails (like if you use a personal brand). If the subscriber likes you... Then there is a much higher chance of them opening the emails.

3. The 5-step editing process for ANY email

The Rule of One: 1 reader- 1 idea- 1 CTA and 1 Promise.

Grab them by the throat in every email. This means the 1st email line must aggressively grab their attention and get them to keep reading. Find the most powerful sentence in the email and MOVE IT to the top. Stop any waffling or "clearing the throat" by getting "warmed up" at the start of writing an email. Delete that fluff.
What's In It For Me (WIIFM): The what's in it for me test. Ask yourself this question. Make sure every sentence + CTA answers this question. Do not be self-indulgent and waste your readers' time. If you answer this question throughout, then your email can be as long as you want.
Is your email easy to read? Go through CUBA: Confusing, Unbelievable, Boring, or Awkward. This is the AGORA system (Famous Copywriting Agency uses this system); it is very powerful. Read your email aloud. Anything that is any of these, put abbreviations of "C or U" next to it. And do the opposite to help.

Hope this helps, guys! Any questions ping me in the comments :)

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