Nabeel helped with refining cold email copy for a SaaS client 2 weeks in: 508 emails sent 8 replies 6 opportunities 2 calls booked Client is happy

Workshop Recordings are here now with detailed notes: https://www.skool.com/copywriting-launchpad/classroom/f983299b?md=a19fdf8b4590464b9b03eadf95942ace Most beginner copywriters spend thousands on courses, learn features and benefits, and still have no idea how to approach a real client project. This is half of Day 1 from the Copywriting Fundamentals Workshop, A live 5-day training taught by @Matthew Volkwyn and I. In this session, Matthew breaks down the only 3 types of copy you need to understand to write anything: 1️⃣ Idea Copy — How to grab the attention of the right person (not just any person). The hook is not about being clever. It is about being relevant, beneficial, and curious-making to the specific buyer. 2️⃣ Conversion Copy — How to shift a prospect's perspective so they are ready to buy before you ever pitch them. Most copywriters skip this entirely and go straight to the offer. That is why their copy does not convert. 3️⃣ Sales Copy — How to reduce risk, handle skepticism, and prompt action. This is the part AI produces easily — which means it is the least valuable skill to develop first. Matthew also walks through a live email teardown, demonstrates the Bruce Lee principle applied to copywriting, and shows you exactly what happens when you remove conversion copy from a pitch. Days 2–4 go deep into each of the three fundamental types of copy with more examples. Day 5 is a practical session where Matthew gives you a way to drill these fundamentals until they become muscle memory. Copywriting is not a shortcut. It is a learnable skill that rewards repetition, feedback, and honest practice. Copywriting Launchpad is where you do that work alongside other people on the same path. To get access to the full recording of Day 1, plus Days 2 through 5 of the Copywriting Fundamentals Workshop, join Copywriting Launchpad and upgrade to a Premium membership.

I know you want to make bank with copywriting. And you’ve seen all the results my mentees get. Despite this… You’re still struggling to wrap your head around how they do it while you look at Upwork or onlinejobs.ph. What are you missing? It’s not information! You probably know that creative strategy is the way to make the most right now. And you probably also know that closing clients is as simple as a good CV and a good network. So then, what’s the missing piece? Not action either! Most of you work very hard. Just the other day someone told me they've sent 200 cold emails in the last week with no response. “So what’s the missing piece? Just tell me Matthew!?” Kk It’s Fundamentals! It’s simple… you cannot currently see your blind spots. You may feel like you’re doing the right things, and you might FEEL like AI is helping you… But I’m telling you from my experience coaching over 100 copywriters privately to make 6-figures… Once you have your fundamentals down - you would be EMBARRASSED by the work you’ve done up until this point. 😅 Just recently I hired a few new copywriters who have all the information you have. They know what a hook is, they know what a mechanism is, and they even understand different levels of awareness… And yet… Even though they know the information, they work hard, and have a great attitude… And even though I hired them… Their fundamentals are - excuse my french - dog sh*t! If something doesn’t change soon, I’m going to have to let them go. 💀 So I’ve been kinda stuck for the past few weeks wondering how to help them level up as fast as possible. Then I had an idea… I started chatting to Nabeel Azeez And I suggested that we run 5 simple masterclasses on everything beginner copywriters actually need to tighten up their fundamentals and stop going around in circles. That’s why I’m writing this email to you… You’re invited to join us. Here’s what I’m going to be doing for you (and my two new copywriting juniors) on August 1st until August 5th.

Welcome to our new show: - Every Sunday - What’s new in the community - Spotlight our members - Advice and tips Monthly client acquisition competition: - Weekly engagement competition is no more - Whoever gets the most clients gets upgraded - Standard → Premium, Premium → VIP - Only open to paying members - Free clients don’t count - Winners chosen based on number of clients and revenue - Must post wins in community to be eligible Copywriting Fundamentals: New 5-day workshop by Matthew Volkwyn August 1st to August 5th at 4 pm GMT: - Day 1: Shows you the right way to think about copywriting. This helps you use your brain instead of just copying others. - Days 2 to 4: Teach you three key skills you need to write good copy for emails, ads, and more. - Day 5: Gives you a daily routine to practice and get better. Workshop outcomes: - Fix bad habits. - Stop going in circles. - Start writing copy clients will actually pay for. - Better than chasing the latest trends. - Better than using AI. Who can join? - Day 1 is open to all Copywriting Launchpad members. $5/month to join. - Days 2 to 5 open to Premium members & above. $50/month. https://www.skool.com/copywriting-launchpad/plans Community Spotlight - Andrey launching his own offer - Why Jeremy started writing copy - Imad wants to be a growth operator - Theontae’s children make the US karate team

I officially quit my job last week and got a first gig as of today: long term agreement on freelance base for Creative Strategy. 24 -32h a week for 6k (euros) + performance bonuses. I put in the work to learn CS these last few months and started to outreach in the beginning of June. Very excited!!