I'm lucky to be in Jordan Hall's Rising Tide group. Even luckier to know Liana, Curt, and David personally from our live events. I've seen them present "What's Working Now" live and one thing I love is they are continually optimizing and experimenting. They honestly love helping people get around obstacles they've solved and generously share to save others the pain of figuring things out using trial and error. Please attend if you're interested and feel free to share the link. https://events.thevipcrew.com/ads Even though I don't manage Facebook ads for clients I would pay for this presentation just to stay up to date.

🚗 busy with my 'day job' today - mostly on the road - didnt get too much done on Outreach ⛏️ 1 UpWork application and 1 Cold email sent 🤖 Planning out new automation to make 'personalization' in cold email better

Most copy gets read. But the kind that converts? It gets felt. Here’s the shift that changed how I write (and how my copy performs): I Stopped writing words people understand, and started writing words people experience. Because sticky copy doesn’t just explain -it activates. -It breaks autopilot. -It pulls the reader in. -It helps overcome that silent killer of conversions: inertia. So what actually makes copy “sticky”? It’s not just clarity. It’s sensory language. The kind that taps into how something feels, moves, or even smells. Let me show you a few simple upgrades: • “Dry hands” → “Leathery hands” • “Place questions” → “Drop questions into place” • “Fast payments” → “Watch payments land in your account” See the difference? You’re not just describing anymore. You’re creating a micro-experience in the reader’s mind. A simple framework that I use is when editing copy is that I ask: Where can I add movement? Where can I add texture? Where can I make this more sensory? Even one small change can shift the entire feel of a sentence. The part most people overthink: “What if it doesn’t sound perfectly logical?” Here’s the truth: Clarity matters. But controlled creativity converts. If it feels intentional and makes someone pause, even for a second, it’s doing its job. At the end of the day, you’re not just writing copy. You’re waking people up. You’re pulling them into a moment. You’re making your message hard to ignore. And THAT'S what makes it stick.

I'm positioning myself as a creative strategist for coaches or info product owners, (and service businesses. I am not targeting DTC brands as it might need more proof for me to get hired). I want to run ads to my own offer using the Laurel Portie system, but I'm stuck at the foundation: I don't have a clearly packaged offer yet (just a general sense from what I see others selling or hiring (Upwork or Facebook groups) which I will drop in the comments for everyone to look into), no case study to back it up, and no power bombs or humble brag to fuel the system (any ideas on this would be helpful too) For someone starting from scratch in a new positioning like this, what's the right sequence to get unstuck: define the offer first, then build proof, then create power bombs? Or is there a faster way to get all of these pieces in place so I can actually start running ads?

Roofing Ad #1 (Honesty Angle) Headline: Roofs as low as $8,000 – Unbeatable Quality and Pricing Primary Text: (Target City #1) & (Target City #2) Homeowners! You know what really frustrates me? Overpriced roofs. Overpriced roofs for an average product. Now that REALLY frustrates me. Because people are paying more…and not getting more. $45,000 for a roof on a normal home? Yes — that’s what some high-pressure roofers are charging. But here’s the truth no one tells you: Not every roof needs to cost that much. In fact… some roofs are as low as $8,000. Now you’re probably thinking… “How is that even possible?” Simple. If your roof is the right size…If it’s not overly steep…If you’re not being upsold on materials you don’t actually need… Then yes — $8k is realistic. And here’s the problem: Most homeowners don’t know this. So they get sold…Not advised. What we do differently: ✔ Honest inspection (no pressure) ✔ Straight pricing based on YOUR roof ✔ Options that fit your budget — not ours ✔ No unnecessary upgrades or scare tactics Before you agree to a $20k… $30k… or $40k quote… At least get a second opinion. It could save you thousands. 👉 Click below to get a free roof estimate(No pressure. No sales pitch. Just real numbers.)