Hey all! Thought I'd pop in and chat abit about myself so we're not strangers! I'm Ben (the guy with the big nose on the poster)- and I'm a massive marketing nerd. A very happy one too... which is a funny thing to say considering most marketers still end up pulling their own hair out over how to order letters even after they get their hands on Schwartz's Breakthrough Advertising... Aside from marketing bits I love boxing (go watch Raging Bull it's genuinely so good) and painting naked women... which is actually a pretty aesthetic combo now I think of it... Either way they don't have anything to do with marketing so that's why I'm mentioning them at the start of this spiel.... ...Before I start talking and can't stop 😛 Picked up Copywriting about a year and a half ago now from the best sales call of my life... Like genuinely. Nobody else was in that room- that guy on THAT webinar was talking directly to ME... I remember booking this special moment from one of those Instagram lead-gen ads- like the ones that have the guy with the Lambo and the hot girls and the shiny watches... I did say "the best sales call"- didn't I? It talked money and I wanted money... -Still do frankly- Anyway, I'd propped up my iPhone 6 on some books in my room for the private event (4000 attendees) and began the ordeal. Told my mum I was on a "business call" and remember locking myself in my room and watching the livestream under the covers... Wasn't exactly an exclusive "black-tie" - but for what it's worth, it felt like it... And I didn't know it at the time- but in those 25 minutes I'd subconsciously had a whole Duel of the Fates with the guy who I'd been for 18 years until that point. Funny how one small decision can spur your life in a whooooole different direction when you decide to take action. Anyway, long story short- mr. guru was kind enough to exchange my $699 for some sacred online documentation on how to "whitelabel his marketing services so I never even needed to learn marketing."

I'm currently writing for a DTC supplement brand. It's a new brand and they're spending anywhere between $60-70k/month on ads. The ads I'm writing are doing their job which is to get high intent traffic with a decent CTR. But the PDP is struggling to converting them into buyers due to which we are burning money + scripts. In talks with the founder and copy chief to fix it. So in meantime I wanted to come down and share this learning with all the creative strategist’s in the community: Think in funnels. Ad > Listicles/Advertorials > PDP > Checkout > Email > Upsell. When a creative strategist doesn't think in funnels, they create beautiful ads that get high click-through rates but terrible conversion rates.

✅ 30 days of daily posts DONE 📧 1 UpWork proposal sent 📝 5 cold emails sent 📲 Worked on client social media posts 📚 Prospecting for cold outreach 30 emails found

Do you want to level up so you can unlock your next reward? 1. Tell us in the comments what you did this week to move your copywriting career forward. If you did nothing then say so and tell us what you are going to do to fix it. Don't make excuses because no one cares. And don't BS because you are only BS-ing yourself. 2. Like everyone else's comment 3. Leave a thoughtful and helpful reply to everyone else's comment Remember our group rules: 1. Give more than you take 2. Make an effort 3. Real names and faces only (no anonymous members; you need to update your profile) Rewards you unlock when you level up: - Level 2 - 5 points - Copywriter Starter Kit - Level 3 - 20 points - Value Post Library - Level 4 - 65 points - Minority Copywriter Summit - Level 5 - 155 points - Direct Response Ghostwriter - Level 6 - 515 points - 1,536 Classic Ads to Hand-Copy - Level 7 - 2,015 points - Mindset Masterclass - Level 8 - 8,015 points - Coaching Call Recordings (VIP) - Level 9 - 33,015 points - Champions Coaching Call (VIP)

✉️ 2 replies from 23 cold emails sent yesterday 1 not interested 1 interested ✍️ Preparing loom video to sent to cold email prospect - will need to take a deeper look into his website and funnel ⛏️ 1 Upwork proposal sent ✉️ 13 cold emails sent