Before you choose a coach—whether a copywriting coach, a boxing coach, or any coach—there are three questions you need to ask. Getting this wrong means following advice that is outdated, unproven, or simply misaligned with the life you want to build. Question 1: Do They Still Do What They Teach? The most important filter, especially for business and copywriting coaches, is whether they still make money doing the actual thing they teach — or whether coaching has become their primary income source. Many copywriting coaches and gurus did client work for a short period, saw early success, and immediately pivoted to full "guru mode." The problem is that the last time they dealt with real clients may have been ten or more years ago. That means they have no current knowledge of which offers are selling, which types of copy are working in the market right now, or how to navigate client relationships in today's environment. What @Matthew Volkwyn and Nabeel Azeez do: - Matthew still consults and does creative strategy for clients. - Nabeel still does email list management and cold traffic copy. Both coaches are active practitioners, not just teachers. Question 2: Do Their Students Get Results? It is one thing to get results for yourself. It is another to consistently help other people get results. The question to ask is whether the coach's students or mentees have actually achieved meaningful outcomes. Proof point from the episode: Between Nabeel and Matthew, they have helped approximately 100 copywriters reach $100,000 per year or more in income. Question 3: Do They Have the Life You Want? The right coach also depends on where you are in life and what you are trying to build. The lifestyle a coach models matters because it signals whether their advice and priorities will align with yours. - Matthew travels anywhere, anytime — a good fit for someone who wants location freedom. - Nabeel has a large family and several cats — a better fit for someone building a stable, home-based freelance career.

Welcome to our new show: - Every Sunday - What’s new in the community - Spotlight our members - Advice and tips Monthly client acquisition competition: - Weekly engagement competition is no more - Whoever gets the most clients gets upgraded - Standard → Premium, Premium → VIP - Only open to paying members - Free clients don’t count - Winners chosen based on number of clients and revenue - Must post wins in community to be eligible Copywriting Fundamentals: New 5-day workshop by Matthew Volkwyn August 1st to August 5th at 4 pm GMT: - Day 1: Shows you the right way to think about copywriting. This helps you use your brain instead of just copying others. - Days 2 to 4: Teach you three key skills you need to write good copy for emails, ads, and more. - Day 5: Gives you a daily routine to practice and get better. Workshop outcomes: - Fix bad habits. - Stop going in circles. - Start writing copy clients will actually pay for. - Better than chasing the latest trends. - Better than using AI. Who can join? - Day 1 is open to all Copywriting Launchpad members. $5/month to join. - Days 2 to 5 open to Premium members & above. $50/month. https://www.skool.com/copywriting-launchpad/plans Community Spotlight - Andrey launching his own offer - Why Jeremy started writing copy - Imad wants to be a growth operator - Theontae’s children make the US karate team

I manually review and approve all requests to join Copywriting Launchpad. If your Skool account: - Is brand new - Is in no other Skool communities - Has no activity history - Doesn't use your real name - Doesn't have a real profile photo of you - Doesn't have completed bio - Doesn't link to any social media - Looks like you're using a VPN You can't blame me for thinking you are a scammer / spammer. And you will most likely be rejected when you request to join the community. How to fix this if you are a brand new account. - Use your real name - Use a real photo of you in your profile picture - Write a descriptive bio - Link to social media accounts that prove you're real person If you are currently a member in Copywriting Launchpad and have an incomplete profile (as described above) you need to fix it ASAP.

NO WINNER AGAIN (Weekly Engagement Competition): @Shafaq Kazmi got close but it wasn't enough to beat @Waisale Naqiolevu who's a previous engagement competition winner. Pro tip: “You Can Have Everything In Life You Want, If You Will Just Help Enough Other People Get What They Want.” – Zig Ziglar *** THE TRUTH ABOUT FREE SAUCE Look closely at the screenshot I've attached. This is what happens when you give away courses for free. I could click on any random free member of Copywriting Launchpad and this is what their course completion page will look like. The same thing happened when I had a free plan in my other community platform. We got over 1300+ signups and only 9% completed the material. And I knew this was going to happen, even after we moved to Skool. I know you are going to sign up because it's free and then do nothing with the resources I give you. I used to care. I don't anymore. Whoever wants to succeed at copywriting will succeed, even if the only resource he or she has access to is YouTube. Whoever wants to LARP as a copywriter will keep doing that, no matter how many resources he or she's given, free or paid. *** IF YOU WANT TO BE AN EXPERT AT SELLING TO WOMEN Watch this video (tap the link) then follow the instructions I've given you.

Congratulations to @Anika Mathur on winning our weekly engagement competition. Since she is a paying Premium member, she gets upgraded to a VIP membership, gratis. The VIP tier includes: - Everything in Premium - WhatsApp access to me for faster responses - 1X 60-minute, one-on-one coaching call with me per month - Complimentary tickets to any live events hosted by @Matthew Volkwyn and I Upgrade your membership: https://www.skool.com/copywriting-launchpad/plans I also uploaded 2 new testimonials from Kristin McTiernan and Océane Bonnet. Kristin is an editor and ghostwriter, who joined our community a while ago because her author clients needed help marketing their books. And Océane is my former copy cub who many of you have already been introduced to. You can watch both testimonials here 👇