12 days after launching our Meta ads campaign, we have spent $650+ and got 9 free-trial registrations. That works out to about $71 per registration. The first ad set, containing 3 of @Jente Nuitten's concepts, brought in 3 registrations at about $59 each during its first week. In the next five days, it brought in 4 more at about $41 each. The second ad set, launched last Friday, contains 3 more concepts from Jente, 3 from @Emmanuel Mariescurrena and 3 from me (clips from podcasts). After 5 days, it has 2 registrations at about $141 each. NOTE: These are free-trial sign-ups, not paid customers. Our current free-trial conversion rate is just under 40 percent. That means the actual cost to get a new customer is much higher than the cost per registration. We’ll need more time and data to see how the numbers change. DIFFERENT ADS DOING DIFFERENT JOBS The ads getting the most SPEND and the most REACH, aren't the ones getting the CONVERSIONS (with one exception.) The ads that got registrations were direct CTA, bottom-of-funnel ads. The concepts were: - Call-free coaching (Jente) - Practice with feedback (Jente) - One price for everything ( Emmanuel) The exception was one of my ads with clips of my recent podcast with Matthew. It got 1 registration at $100 CPA. This and the ad with clips from my Sean Ferres interview are currently getting the most spend in the account. We won't turn off an ad just because it hasn't got any sign-ups yet. It may be helping people learn about us before they are ready to join. We need to look at the whole ad set, not just one result. Video and top-of-funnel ads can bring people into the funnel and teach them about the offer. Direct ads can help turn some of those people into members. We need a mix of both. HOW TO ACHIEVE CREATIVE DIVERSITY? You're all doing the same research for the same product. You will inevitably arrive at the same conclusions after analysing your research. This means you will all come up with the same or similar ideas.

Welcome to Copywriting Launchpad 🚀 Congratulations. You made an excellent decision to join us. You are now part of an exclusive community of ambitious, entrepreneurial individuals who are determined to achieve freedom through copywriting. This is your corner of the internet, a place where you can master your skills, share your experiences, and support your fellow copywriters on the same journey. In this community, you'll find a diverse group of copywriters who, like you, are taking aggressive action to achieve their goals. Are you ready to begin? Here's what you must do first. Unlock full community privileges so you can: - Create posts - Access your bonuses Start by introducing yourself to the community and welcoming other members below 👇 1. Scroll down to the comment area and introduce yourself. 2. Comment on 3 people's introductions. 3. Like 2 people's comments. Share a little bit about yourself and answer these questions: - Who are you? - Why did you decide to become a copywriter? - What is the current challenge you are trying to overcome? - Share an interesting, random, or noteworthy fact about yourself. PRO TIP: As you interact, you'll earn additional points which will unlock the ability to Post and DM other members, as well as potentially unlock additional gifts. Share freely and help other members out to climb the leaderboard and prove you are one of the real ones. Get the FULL WALKTHROUGH of the community & what you can unlock here.

Shoutout to @Jente Nuitten. I launched his ads on Friday. They brought in 2 new members within 24 hours. Jente was the one who gave me the idea for spending our own money to run your ads so you can get your case studies faster. He proactively DM'd me and said, > Nabeel, I want to get more creative strategy proof. Can I make some ads for you to run? I won't charge you anything, just use my affiliate link. Of course I couldn't say yes fast enough. Any Copywriting Launchpad member could have done this at any time. YOU DIDN'T. Jente did. And he handled everything from start to finish: - Research - Ideas - Briefs (copy, variations, art direction) - Final creatives (effortless now with AI; though knowing how to use Canva/Figma helps) All I had to do was review, give feedback, and approve. A month from now Jente's ads will have spent thousands of dollars. His ads will have enrolled several new paying members and produced however much new MRR. And he'll have his first (or second or third) real case study. Isn't that brilliant? Imagine taking your Copywriting Launchpad case study to a brand owner or CMO and saying, > Look, I know I'm new to creative strategy, but I've already got this case study. Give me a shot and I won't let you down. This is the kind of proactive behaviour, the kind of BALLS/OVARIES, that launches copywriting careers. And now, because of Jente's big balls, the same opportunity is open to every Copywriting Launchpad member. Oh and by the way, this doesn't only apply to Meta ads. There are several ways we can apply this new member perk. We are only limited by your desire to succeed. I've included more details in the video than I did in my first announcement. So please watch it and when you're done, leave a like and a comment under the video. Your engagement helps the YouTube algorithm show the video to more people. One last thing: Smart members will use this video to make their Copywriting Launchpad membership free.

I manually review and approve all requests to join Copywriting Launchpad. If your Skool account: - Is brand new - Is in no other Skool communities - Has no activity history - Doesn't use your real name - Doesn't have a real profile photo of you - Doesn't have completed bio - Doesn't link to any social media - Looks like you're using a VPN You can't blame me for thinking you are a scammer / spammer. And you will most likely be rejected when you request to join the community. How to fix this if you are a brand new account. - Use your real name - Use a real photo of you in your profile picture - Write a descriptive bio - Link to social media accounts that prove you're real person If you are currently a member in Copywriting Launchpad and have an incomplete profile (as described above) you need to fix it ASAP.

We will pay to run your ads and send your emails. AND you will get paid a recurring commission for any new members your work brings in. Now we've got rid of all the freeloaders I can focus on making your time here more valuable. Everyone knows the hardest part about starting your copywriting career is getting your first client win and case study. And it's the part that takes the longest because you have to: - Get good enough to be able to deliver work that has a chance to win - Convince a business to take a chance on a copywriter with no experience - Deliver the work - Make sure they use your work and do it correctly - Make sure they tell you the results And even if you get a business to agree to give you a shot, that doesn't mean you'll get your first case study. You might have to go through this experience several times before you get your first client win. So we're going to cut that time to PRETTY MUCH ZERO. Here's how: - We will allow paying members to create ads and write emails promoting Copywriting Launchpad - We will spend our own money to run your ads and send your emails to our list - When we run one of your ads or send one of your emails, we will use your referral link so you get a commission on any new members who sign up Conditions: - Only current paying members are eligible - You have to be a paying member for more than 1 full month, that's 2 billing cycles - You have to deliver complete ads. We will not pay for any graphic design or video editing. We will only pay for the ad spend - Ads and emails have to be reviewed and approved before we use them. It's the same process as getting your copy critiqued. You post copy in the community, we give feedback, and you revise until it's useable What to do if you're not eligible: - If you're not a paying member, upgrade to paid. This applies to legacy Copyskills members too. I recommend the annual subscription because it's 50% off and you'll save $300. - If you're a paying member and this is your first month here, use it to get good at creative strategy and email copywriting