At the moment I feel a conflict. I want to spend my time growing my group, but I also want to keep my group happily engaged. As a Skooler, we have to balance marketing with community building. But soon we will release the affiliate feature that allows members to promote a group and make money through a recurring commission. This will mean that people who are great at community building, who have great groups with low churn, will have to focus less on advertising. Their members, and potentially influencer partners, will advertise for them. And people who are great at marketing, with audiences or large free groups, will have to focus less on community building. They'll just find already existing great groups to promote. Marketers can focus on marketing. Community builders can focus on community building. You may no longer need to do both. If I were a thought leader, I'd call this the Great Skool Rift. I think this will let people focus on their strengths, and let others cover their weaknesses. Helping everyone make more money and build better communities. If you could pick just one - would you focus on marketing or community building?