Hello! Welcome to the Synthesizer Skool. The goal of this skool is to help Educational Content Creators and Consultants reach Financial Freedom by mastering the META for the Great Online Game - Synthesizing. Start by checking out these links - Classroom - Roadmap - Mission - Resources - Impact, Income, Fun - University - Work with Andrew To kick things off, please comment below introducing yourself. Let us know: 1. Your name 2. What project you're currently focused on See you in the comments!
Congratulations to @Fedor Shatukho for reaching Level 7. 🙌 This is both a wonderful thing and a silly digital arbitrary event. But your contributions are awesome. It has been a pleasure getting to know you. You are curious and wise and kind. Thank you for your time here and in digital discussions. I look forward to seeing others rise too.
This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems. In 2022 I: - Spent two days in LA with Sam Ovens (on track to become billionaire) - Spoke with Alex Hormozi ($200m/year portfolio) - Spoke (and worked) with MrBeast (130m subscribers) - Spoke with Cole Gordon ($2,000,000/month) - Met Bas Slot in Lisbon twice ($1,000,000/month) My conclusion after all of this was simple: This industry is changing… The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind. Watch these clips (5-10 mins) to spot the shift. - Clip from Sam Ovens - Tweet from Alex Hormozi - Another tweet from Alex Hormozi - Clip from Cole Gordon (making $2m/m+) - Clip from All In Podcast (all four are Billionaires) - Clip from Alex Hormozi Watch those clips before reading on. They're short. Here's how I see things changing: - Direct Response → Brand - Ads → Content - Selling → Giving And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills. You have to build a brand. Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day). I've made a: - 33 minute Loom video explaining this new model - 21 minute Loom video explaining how I got 600,000 subscribers using this model - Free course explaining how to build a great community - Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube - Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast - Google Doc explaining the content system that grows your audience in just two hours per week
**UPDATE 2: Added video to the same workflow, example here: https://youtu.be/QVRS_33SyyY ** **UPDATE - I've now gotten the workflow down to having the podcast on all podcast platforms 30 MINUTES after finishing recording an episode! Also upgraded the audio quality** Hey! First of all, this is not an advert. I have nothing to do with the company that makes the device I'm talking about, I won't even link to it to avoid it seeming like an official endorsement. I also think the device is shitty in many ways... but.... also awesome. tl;dr - You can make a podcast without software or an editor and reduce your workflow to ALMOST real-time This is a great production method for podcasts and requires no editing because everything is edited in "real-time" using a device called the "Rodecaster Pro 2" (you'll find it on your country's amazon store). The Rodecaster Pro 2 can record everything you need to create a podcast onto the device itself, no need for editing software or anyone to help you. It ends up sounding a bit more like a radio show, or a twitch stream but my audience has been loving the results. Here's an example of how the final product sounds (you can listen on any podcasting software you like) https://howtobusiness.substack.com/p/02-a-new-concept-that-will-make-you#details I record every single thing you heard on that episode using the Rodecaster, then I upload it directly to Substack for distribution. I've had a "Top 10 in my niche" podcast in the past which used traditional methods but this is FAR easier. It used to take days to go from recording to upload, now it's immediate. You can use the Rodecaster to bring guests on using any call software you like, it's super easy! Honestly, this thing is a game-changer. This is not an ad for the Rodecaster :) If you have any questions or need help, just reach out. Love, Jonathan
During a podcast between Chris Williamson and Joe Rogan, the idea of the ''Region-beta paradox'' was discussed. The reason for sharing this is that it has opened my eyes into making my life more fruitful in combination with the ''1% rule'' or ''compounding effect'' 𝗥𝗲𝗴𝗶𝗼𝗻-𝗯𝗲𝘁𝗮 𝗽𝗮𝗿𝗮𝗱𝗼𝘅 Sometimes choices that we make are determined by how bad the situation is. Imagine your car has broken down but not enough to have it fixed. Let's say your stereo isn't working anymore and on top of that your seat springs make an annoying sound every time you move. You know that fixing it will cost you the effort of needing to use the bus for 3 days as your car is being repaired, so instead you just suck it up and have it not fixed. Your commute to work will suck every single day. Now imagine that the suck became worse, and that you have to fix your car. Now the situation became bad enough to do something about the problems of your vehicle. The paradox describes that worse situations can sometimes be better than better situations so that you will get up and solve the problems. 𝟭% 𝗿𝘂𝗹𝗲 My idea is to combine the knowledge of these two rules together (1% rule as described in Atomic Habits by James Clear). Whenever something sucks, you fix it as part of the 1% rule. I've got a wood-panel wall next to my desk that has been eerie as it wasn't glued properly. Did not fix this problem because it's not affecting me enough. Today is the day that I'm no longer going to accept this and just fix my problems that bug me enough to distract me from my real goals to gain the long term benefit of reducing stress in my life. In conclusion: if the fix takes shorter than the amount of time something will bug you, fix it. Don't let the region-beta paradox take over your life.
"Most people who have been practicing good habits and self-improvement for a while may develop a superiority complex and start labeling others as "jefferies." They may have a better life by doing more good things, but looking down on others is not as cool as you may think. These individuals might not have the awareness, knowledge, or even the luck to accept the mindset that has been brainwashed in you (in a good way, for the most part). If you are reading this, you might also be like this and judge people for not being like you or just as someone who derives their self-worth by being "different" or "unique." I say this because I used to be like this, and I am still working through it. Let me tell you, it feels good to be kind, and my view of the world has completely changed. I used to be bitter for most of the day, or while going for my morning walk or to college. I used to see people differently, but now I see them as equals, rather than being better. I tell myself, "Oh, I understand why they were rude to that person," or "Oh, I see why my friends went to eat at the college canteen again." I used to be just like that. I genuinely want them to be content and have the autonomy to create any life that they want. It has become one of my biggest goals in life to make this information common knowledge and have a very big impact on the world. Thanks for reading. If you want me to expand on this topic lmk, I have a lot to say about why we behave this way, more about myself, and how childhood experiences, as well as this superiority complex, could be a good thing for you." cheers.
'Membership You've been a Member of Synthesizer School since 01/19/2022.' It's a bit late. I've been meaning to make this post for 10 days now. This community truly has been a blessing. I think the biggest thing it has helped with is actually realising that there are people similar to me and networking with them. (Similar but also different in many ways. The one thing that unites all of us is that we realise it is possible to improve our lives and the lives of those around us and we are constantly working towards that). Before, I knew that these people existed but I kind of just thought they were out there somewhere and I would maybe find some of them when I was older. I almost didn't really think they were real. So I just thought I would have to push through all the negativity and complacency around me. Me and my brother against the world (he is still young though so it was going to be me alone for a few years until he grew up more). Lone wolf ting. (So synthesiser skool helped break that belief. I have also had my views broadened and challenged by many of you. I realised that I had been craving these stimulating conversations; bored with listening to people complain about the weather and the negative things they recently watched on the news.) Then I saw an email or community post from Andrew (couldn't find the community post so probably an email). Something along the lines of make a video about why you want to/ are playing the great online game. some people will get accepted to a community/ will get taught by Andrew or something. I was hyped. I quickly made a video. Weeks/ months later still no response. Oh well, I thought. Then a bit later another email. "Why do you want to be a synthesiser?" Ok. Take 2. Another chance. Made another video. Wasn't expecting much as I didn't hear anything back from the first one. I honestly think I may have forgotten about the second video.
Four years ago I was told to start creating content. I did what I was told. Now it feels like I've been able to push to the frontier of the Great Online Game. And I feel like the things I've been able to see will revolutionise the way humans work. And that fills me with an insane amount of energy. I really have the opportunity to do some GREAT WORK here. I talk about this shift here: - https://www.skool.com/synthesizers/find-your-zone-of-genius?p=4644759e - https://twitter.com/IAmAndrewKirby/status/1423278648979726340 - https://twitter.com/IAmAndrewKirby/status/1605193664833142784 - https://twitter.com/IAmAndrewKirby/status/1603704951259160576 - https://twitter.com/IAmAndrewKirby/status/1610355515846189056 - https://twitter.com/IAmAndrewKirby/status/1602629653969223683 Now I'm trying to summarise this whole idea into one simple sentence, so that I can send out a sharp signal to the world to attract the people that resonate deeply with the signal. It's a work in progress, so I thought I'd share that with you guys live. Here's entries from my journal, messages to my team, and other messages that resonate with me. START: “I am the pioneer of the future of work” resonates with me deeply. This is my phone wallpaper (attached). "I help Young Men reach Financial Freedom" is another thing that's cool, but doesn't fully encapsulate my calling. I value Impact, Income, and Fun. The problem with above Financial Freedom message is it covers Income, but not Impact and Fun.
Since this platform has shown interest in Carl Jung & MBTI I've wanted to give my 2 cents after having studied cognitive functions for a little over 4 years now. There are some misconceptions that I thought I'd help clarify. 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐯𝐞 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧 MBTI is often used via the website ''16personalities''. Unfortunately, despite this website being fun, their typing is incredibly inaccurate. This happens because they follow the letter typing system which has no scientific backing. What I mean by letter typing is for example ''INTP'' (my MBTI) being looked simply and the ''I'' for introvert and ''N'' for intuitive. Instead MBTI is set up in cognitive functions INTP being ''TiNeSiFe''. As you see there are four sets of functions to each Myers-Briggs type. In this case - Dominant Ti (introverted thinking) - Auxiliary Ne (extroverted intuition) - Tert Si (introverted sensing) - Inferior Fe (extroverted feeling) 𝐇𝐨𝐰 𝐭𝐨 𝐠𝐨 𝐚𝐛𝐨𝐮𝐭 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐌𝐁𝐓𝐈 The best way is to learn about cognitive functions, what do they mean and how do they differ. For example, Te means extroverted thinking which is dominant in e.g. ENTJ's. ENTJ's are really concerned with structuring the life around them. How can they set their life up in a way where it'll benefit them most. There's a lot of stereotype ENTJ's in movies because they're such fierce characters. I think a really great example of an ENTJ is Iman Gadzhi, lot of you will know him. If you learn about his personality you see why. The second best way to learn about cognitive functions is by going to the Sakinorva MBTI test. I still don't believe a quiz will ever be good enough but it's far better than 16personalities. I've seen people who thought they were mistyped but they just didn't understand the functions well enough until years later. Once you know your dominant function, there are only 2 MBTI's left for you to decide from. This will make it much easier for you to see which MBTI you are. In my case I've known my dominant function to be introverted thinking. Because when things don't make sense to me I'll malfunction and figure things out until they do. That's a typical INTP trait.
Creating a lot of video content and distributing it effectively isn't easy. If you've tried, you know it's actually really hard. From planning to creating, to repurposing, distribution, to analytics—it's a lot. A simple thing you can do to help a lot is to stay organized. - Automatically create folders - Keep track of media - Keep track of the status (in your workflow) - Who's working on what? - Is it ready to publish? So to help I made a quick video on how you can use Airtable, Zapier and Google Drive to keep things a bit more streamlined. Hope it can help you on your content journey! If you'd like to learn some deeper insights on content automation and some of my recent thoughts on it, check out this quick read I wrote on Complex VS. Complexity (as it relates to content systems)
Personally, I believe @Andrew Kirby is wrong here. (A misconception a lot of people have in the personal development sphere). I'm quoting some passages from "The Psychology of Man's Possible Evolution." Man as we know him is not a completed being. Nature develops him only up to a certain point and then leaves him, to develop further, by his own efforts. Without effort evolution is impossible, without. Therefore we must understand that all men cannot develop and become different beings. Evolution to the question of personal efforts and in relation to the mass of humanity evolution is the rare exception. That leaves the question "Why?" Why cannot all men develop into different human beings? The answer is simple. Because they do not want it. Because they do not know about it and will not understand without a long preparation what it means, even if they are told. The chief idea is that in order to become a different being man must want it very much and for a very long time. The evolution of man depends on his understanding of what he may get and what he must give for it. If man does not want it, or if he does not want it strongly enough and does not make the nessary efforts, he will never develop. Same with being an entrepreneur. Being an entrepreneur is HARD and takes a lot of effort. Most people will always choose to work for somebody and do as they are told because it's much easier (even if they have all the options the internet provides). So my bet here is on the Lindy effect for everything happening in our lifetime. We will see a few success stories "from people who 'get it' - the entrepreneurs and the people who create stuff" and the rest of the world which is distracted with consuming all the things the few entrepreneurs create. (Definition Lindy effect: "The future life expectancy of some non-perishable things, like a technology or an idea, is proportional to their current age. Thus, the Lindy effect proposes the longer a period something has survived to exist or be used in the present, the longer its remaining life expectancy. Longevity implies a resistance to change, obsolescence or competition and greater odds of continued existence into the future)
A realisation I had this evening: In any market there is a segment of people that are serious about achieving a transformation. As a result, they consume the content from the person that they believe will most effectively help them achieve the transformation they desire. They don't care about camera quality, titles, thumbnails, storytelling etc. They just care about value of content. Which is why “creating the most valuable content for NICHE to achieve TRANSFORMATION” is an effective strategy for developing an audience. Plus that segment are the ones most likely to pay you for helping them.
Inspired by @Andrew Kirby and the approach he's pioneered here. I started my free Skool group for music producers who want to learn and master music production using a unique approach to music analysis I created. I'm already getting the right people flowing in. They get access to a free program i used to sell for $1000...instead of paying, at the half way point they invite 2 people to join, then get access to the second half. I heard Alex Hormozi say that if you can get one person to invite 2 other people your business will be a success and grow on its own. So I'm testing that out. At the moment I'm going to test to see if this works to scale community. Then worry about monetisation later. Thanks for the advice Andrew and wish me luck ;)
I've been putting up content on the topics I have been learning that is sales, freelance, content creation and mindset development and what I have learnt is that building an audience will take time but the authority you build with your achievements and free insight is so powerful long term. Authenticity is building trust. Knowledge is the new currency. My goal for this year on twitter hit 500 followers.
@Raphael Mayr @Cotton Sam @Callum Rylance This took a bit of planning but we made it happen. We explored Brighton, went to the gym, stayed at Callum’s over night, alternated between sauna and going in the sea, and talked about pretty much everything from girls to god. I think the main takeaway for all of us was how amazing it is to be surrounded by like-minded people. Online is good, but in real life is just something else. You can just feel the constant energy. Great experience guys. Thank you all. And thanks @Andrew Kirby for creating this community otherwise this would have never happened. Edited videos coming soon.
#31: @Obai Othman - FAT and DEPRESSED to HEALTHY and HAPPY (How To Change Your Life) We discussed his amazing journey of how he managed to turn his life around at the age of 30. He 'managed to transform [himself] from weak, depressed, overweight, and terribly stuck in life .. into a skillful, joyful, healthy, and genuinely happy and excited person.' (quote from his YouTube description) Really enjoyed this one, you seem like an awesome guy Obai. Thanks for doing this and I am excited to see your progress into the future. (I'm waiting impatiently for upload number 3) YouTube Spotify Apple Podcasts All Links
I'm currently building a ecom company and I will document my progress weekly. The Brand is german (as well as its target audience) - but my documentation of the process is not dependend on any specific langauge. What language should I document in? Any feedback appreciated :)
Hi Everyone, I'm new here, and absolutely love what Andrew and you all have built! I was an ESL teacher for 10 years before losing my job during the pandemic. Which probably turned into the best thing that happened to me. Because I started making clips of my favorite podcasts and putting them on Youtube. And it's turned into what I feel is my true calling! From that hobby, my friend and I got on the radar of Harry Stebbings and his podcast The Twenty Minute VC. Now we run the Tiktok, YT and Instagram accounts for 20VC and make most of the content. Happy to be here and participate in the community of other educational content creators. Making the world a better, smarter place, one clip at a time. -Chris
In this video - https://www.loom.com/share/e3431d0cc9ed4e9bb5a3ef605025100f @ 17:38 Andrew says something like "Piffany". I tried googling the word but I'm not able to understand the exact meaning. Can anyone explain to me what that word is?
Listening is one of those skills you play in infinite game in your pursuit to master it. I listened to this podcast Carolyn Coughlin did on becoming a better listener (and would recommend it if you have the time) and it brought back a lesson one of my mentors tried to teach me related to leadership and that was: Listening to win = playing life on hard mode You're making your life harder, cutting off the access you could have, and tarnishing the way others might view you. Listening to win is what we do when we're already thinking of counterpoints, crafting statements, and holes to poke in another person's logic before they're even finished talking. We often can't see what we're doing, and the two different styles of listening have two different outcomes. - Listening to win = not processing the feedback that's constantly around you - Listening to learn = constant course correction allowing you to level up easier Changing your behaviors comes through recognizing when you are listening to win, taking a step back to think about the deeper meaning behind what the other person is trying to say, and then getting back in the dance of conversation. Listening is a skill that's both immediately useful and pays developmental dividends over time. What do you feel are elements needed for good listening to excel in your work and synthesizing ideas others my find useful? For me, I'm trying to learn how I can listen to the needs of my community more to learn with everyone involved.
Last year this time, I recorded a voice note talking about how I felt like the Universe was working against me every time I set out to do something. I was on the verge of a mental breakdown. I was going nowhere. My savings from my first startup were depleting and I didn't have any source of income. I had to close down my SMMA in the 2nd half of 2020 due to FB banning all of my ad accounts. I promised myself to never use FB ads again. So I started working with YouTubers to help them make better content. I found one guy in particular that I truly believed could disrupt the space and went all-in with him full-time for no pay just because I am passionate about the creator economy and I wanted to experience working in it. Although we successfully went from 100 subs to 200K+ subs in 15 months and built a very profitable channel, I had to leave the partnership due to some issues. Since I shut down my SMMA, nothing was working for me. Every time I put effort and work hard and achieve something for a YTer, I was never at the receiving end of the benefits of that hard work. I didn't know how all of this would fit in the long run as I just kept doing what I was passionate about. But something in me just wanted me to keep going despite not seeing any immediate benefit...I just told myself if nothing works out just like it was then, I would have at least done what I loved doing. I kept doing permissionless apprenticeships whenever I can. Worked with YTers to grow their channels, and launch digital products, merch, etc...! Little did I know that following my passion in spite of not seeing any immediate benefits is setting me up for a career in the creator economy. I was sad a year ago that the work I was doing is only giving me fun in the short run but not going to benefit me in the long run. I was wrong. I was gaining experience. In 2022 November, I saw Andrew's Content Director hiring post and was shocked to see if really jobs exist in the world that require what I used to do for the YTers(Content Strategy, Titles, Thumbnails, Video ideas, Team assembling and management, Brand deals management, etc...!)
Did you remember the times when remote work was a mystery and the privilege of some lucky ones? I recall reading Tim Ferris’s book “4-hour workweek” where he outlines a strategy on how to go from basic 9-5 office setup to fully remote format. It was a step by step plan with solid advice, however even Tim didn’t believe that it’d work out in 100% of the cases. After 2019 remote work is something as usual as internet access. We expect it from companies by default. And this system proved to be effective. I wonder, what are other work related beliefs that in the future will be seen as a form of torture but now they are still commonplace. Let’s think together.
#Seek wisdom so in brief ... Causes ==> Effect Desired causes ==> Desired effect ( Desired goal ) 🤔 question 1: How do I start with a "Desired cause"? 💡Ans: Have a clear understanding of reality. Clarity of reality ==> Desired cause 🤔 question 2: How do I understand reality clearly ( Clarity of reality )? 💡Ans: Hard way or the smart way. Hard way, Start = learn through personal experience = gain experience through your execution Example: I have decided to boil an egg for the first time. I have decided not to learn from external sources ( YT, blogs, threads ). so I start with one egg until I have learned how to cook the perfect egg. Longer time: more wasted eggs: but you have experience now: clarity of reality Smart way, Start = research ( experience from outside sources ) = gain understanding through execution Example: I have decided to boil an egg for the first time. I have decided to learn from external sources ( YT, blogs, threads ). so I start with one egg to learn, and see my mistakes. then I follow the instructions of an egg boiling expert called "chef shelltastic". my second egg is bad but now I see the mistakes I made executing his instruction. my third egg is better, ...keep getting better until my perfect egg. Shorter time: less wasted eggs: still gained experience: clarity of reality Experience ==> Clarity of reality ==> Desired cause ==> Desired Effect ==> Desired Goal
Today we've had a 2 hour-long call with @Corey Bennett Boardman and I want to share my insights from our conversation: 1. Embracing uncertainty and contradictions is helpful if we want to move forward. The world is unpredictable, complex, contradictory, ugly and beautiful at the same time. Two opposite ideas can be true simultaneously. Complexity of the world, humanity and our own consciousness is a part of human experience. 2. If you are a true egoist, you care about others. Serving people is the best way to help yourself. It reduces anxiety, raises your status in the group, makes you a better person and the goodwill inevitably returns in the long run. 3. Seeing the truth is painful. Telling people the truth is painful. When we break a belief a part of ours dies. It's importrant to remember that we are not our beliefs, we just carry them. Don't get attached and embrace change. 4. As Western people we're disconnected by default. Loneliness and isolation leads to a wide range of disorders and complications. Joining a community and actively engaging is good a way to break this unhealthy trend. It's great to have meaninful conversations with people from this community and I recommend you all have this kind of talks from time to time.
My hypothesis is: Commercial writing, copywriting, ghostwriting, content creation is all about simplification. The texts on social media are written in a way that even a 4-th grader will understand. The way people communicate ideas is utilitarian. Sooner or later this trend is going will reverse. Some people already appreciate richer language, vocabulary and literary figures. My idea is to incorporate spice into content so that it's not just useful to read, but also fun and awesome. As a linguist I marvel at what can be done with the language and think that we underutilize it. So, I want to read high literature and borrow similies, metaphors, epithets and other figures and add at least one to the text I create. What authors and books will you suggest I read to learn from?