Hi! Welcome to the Content Academy. This community helps entrepreneurs in the content era get the tools and resources needed to generate sales and make an impact on the world. Step 1: Introduce yourself below! (✄ copy/paste template 👇) Where are you from? What are you working on? What immediate help do you need? Step 2: Discover How to Unlock all the Classroom Resources ------------- Best practices in this community: • Level up by posting insights and thoughtful comments. • Help others level up by liking 👍 good posts and comments. • Be kind • If you need help, just ask the community 💪
I saw "Airtable.com" as the URL on one of your videos for managing different projects and it looked very organized, Stepth, but I tried looking it up and I couldnt find it ...? What would ou recommend instead
Value Creators, Every click, every notification, every "urgent" email is fighting for your most valuable asset: Your attention. In this fast paced world, it is not about time management anymore. It’s about guarding your focus in times of massive distractions. Every distraction you give in to costs you time, energy and momentum. Nowadays, I believe it's easier than ever to outperform your competition Because most entrepreneurs are so easily seduced by cheap dopamine. They can't discern the noise from the signal. But elite performers understand this – Our attention is finite. We only have a few “attention units” per day. Every time you get distracted at work, you waste 1 attention unit. And if your attention is your most valuable asset, then you want to treat it accordingly. So, how are you guarding your attention? PS: If you found this post valuable, let me know in the comments.
Hey I'm Kristen I work with business owners to build websites that Attracts, Inspires, Captivates and Converts! I'm also a Mother, Entrepreneur and Hustler living an amazing life. I have been so fortunate to grow my business purely through the good-will of other recommending me but I KNOW the power of content creation and I'm just starting to dive deep in it! Tell me one thing about you and your business?
You might be like me—having wasted countless hours building, tweak and updating your website... only get to get very little results from it. Even if you have someone build it for you, it wastes a lot of time. Infact, it might have actually cost you business leaving customers confused. Websites might make sense at a certain point, but even then it should likely just be a simple page to direct people to high value assets, like a community (your Skool community). Or maybe an existing funnel. When I stopped messing with my website and started a community it help a lot. Both in terms of revenue and just giving me more time to market my services. Without marketing much at all my community helped me generate $48K in just 18 days (without sales calls). I break it all down in this quick video. I talk a lot about the modern buyer's journey to illustrate the point. Check the video out here → https://youtu.be/To-fkhLFx5I
Hi All, Take a look at this quick video I recorded discussing the creative library and how it is a great resource for anyone new to the content creation game! Here is the link to check it out: https://airtable.com/appKsf0zOzioTDOkA/shrguv6ocyeLqNnJU Let me know if you have any questions.
I was asked the other day by a client what is the difference between a referral and a review on Google, Facebook, and Trip Advisor, and I have to admit I spent a good couple of minutes coming up with the answer. Then it occurred to me 𝘢 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘰𝘯𝘦 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 𝘤𝘭𝘪𝘦𝘯𝘵 𝘵𝘰 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘵𝘩𝘦𝘺 𝘬𝘯𝘰𝘸. They believe the product or service that they purchased and are happy with might also be suitable for their friends, family members, or colleagues. 𝘈 𝘳𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘩𝘢𝘯𝘥 𝘪𝘴 𝘢 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘶𝘣𝘭𝘪𝘤 𝘥𝘰𝘮𝘢𝘪𝘯 on a website or review platform. Reviews are usually a heartfelt and an in-the-moment expression of satisfaction or dissatisfaction with the product or service the customer has just experienced. The big difference is that once a customer has left a review it is there on the site for everyone to see. It continues to generate new customers day in and day out. So whilst a referral may directly lead to more business initially a good 5-star Google review for example could be responsible for many appointments and sales in the future years to come. You can ensure you get as many reviews & referrals as possible simply by asking customers for them. When a customer is happy with the service you have provided they are usually more than happy to recommend you to others (by word of mouth) or the digital equivalent is to post a review on a review site or sites. We have found the best way to get reviews is to send a 2-way text message to the happy client asking them if they would be kind enough to leave a review on either Google, Facebook, or another review site. This should be sent out around 30 mins to an hour after the sales meeting has been completed. It should be in the form of "an initial thank you for their custom" and then a simple question "Would you be happy to leave us a review? ..." Nothing complicated or pushy just a simple request. By getting the timing right most people who are pleased with the service they have received from your company will be happy to leave a review.
I was reading an article yesterday in which it asked “does scarcity increase sales when selling services?”. I was thinking about this and I came to the conclusion that provided the use of scarcity is genuine then it’s probably not only effective but also easy to implement. There are a number of ways that we can help use scarcity when it comes to selling our services. WE CAN ONLY TAKE ON A LIMITED NUMBER The one method I feel will be most effective is that because we sell individualised services we can realistically only hope to service a limited number of clients in any one month (especially if we are offering bespoke products) So the approach I am using is that we can only take on a limited number of new clients and we will be adding people to a waiting lists once we have our monthly quota. If I was selling something like a course or coaching program I would probably use bonuses as an incentive for people to take more immediate action. However when you do this you have to stick to your guns and don’t make any exceptions. The WIGIG strategy (when it’s gone it’s gone ) only works if you stick with it! If you feel compelled to continue an offer you can swap out bonuses but never be tempted to give people who missed your deadline the exact same package. If you do your credibility will be compromised and no one will trust your next scarcity ploy! I’d love to know what works for you selling your services plus what are your views on the use of scarcity as a way of getting people to take action?
~ For those who have been following my content advice in this community you probably saw my last post that shows you how to essentially make any viewer glued to your content in 3 pretty simple steps. This was one of my top performing posts and got a huge surge of engagement and positive feedback across all the platforms I posted it on. Here’s where I lied… Not a single word from the advice I posted was mine and was completed generated from Chat GPT! HOW CRAZY IS THAT?!?! I did this to show everyone how powerful A.I. models are especially if you know how to use it properly. So for the past 7 years I have been able to get creators over 8 Million followers combined & accumulated over 1.3 Billion views by showing them the correct strategies and systems to scale their content. One of these systems is using AI to systemize and scale all your content effectively. In my next post I will show you exactly everything you need to master AI LITERALLY EVERYTHING I'm not holding back. So make sure to follow me and stay up to do!
Gosh...I feel like people doing business these days are sleeping on the fact that everyone is a "mass media company" if you want distribution = traffic and leads = sales. The issue is all these gurus telling people to start a business it's "easy" are still speaking the language of 20 years ago. A few years after google started do you know there were only approx 100,000 websites indexed? Now there are billions! With AI "pretty good" content is being distributed daily in the BILLIONS! The implication here is that everyone signing up to use the internet for business is signing up to be a media company (Gary V's famous quote comes to mind: "Everyone is a media business"). The old way 99.99% of SMBs are doing things - files all over the place locally, disorganization in cloud storage (most people don't know how to run queries on a database let alone store content in a database), still using email for partial file storage (ever search around for 30 mins for an image or file you *knew* someone sent you last week). Not only are things are over the place, it's complex to pass all that first party data between different applications so they can talk to it like an integrated whole. Just thinking out loud here and wondering who all else (besides Stephen!) has had this aha? Here's the link:
You can literally hack your video editing speed. It used to take me 3 hours to edit a high quality video, now it takes me 25 minutes. Here's 5 plugins I use to do so: (I cut and do sound design in Premiere and I edit in After Effects. All of these are After Effects plugins.) - Animation Composer (Paid): Animate layers and text without keyframes - AE Juice (Paid): Presets and stock video within after effects - KEase (Free): Automatically ease your keyframes and copy and paste easing. You can even save your custom eases in here. I use this for zooms. - AtomX (Paid): Presets, I mainly use this for transitions. (basically AE Juice, but higher quality.) - Motion Tools Pro (Free): Sequence your keyframes and quickly adjust your anchor point. Lots more but that's what I use it for. Here's an example of a video I edited using these plugins: https://www.youtube.com/watch?v=ZxUZTtPSYK4&ab_channel=zeromrtn Happy editing everyone 🙂
Besides having a perfect method to manage a LOT of content in an ordered and structured way with The Content Engine, it's also important to have a Content Posting Strategy. For example: know what content to create exactly, for which platforms, and the posting frequencies. Youtube shorts? Youtube long form? TikTok? Facebook? Instagram? LinkedIn? Of course this differs per niche, but what could be a good posting strategy?
Hey gang, who knows how to record in portrait and do a screen share? I have a phone, and I have a webcam. I have Loom and Descript. I want to make portait videos for Tiktok, Reels, and Shorts, that are me showing a screenshare of my computer, and with a talking head too. Any suggestions for how I can do this? Thanks
Hello everybody. I want to publish content by Airtable and Metricool initiated by Zapier, But I am a littlebit stuck because I can't figure out how to drop files by Airtable to the publishing list in Metricool. It seems that I need a open URL in Gdrive?? Can somebody help me out?
Am I the only one who feels like there's lack of authenticity in content/marketing when you KNOW its automated. For example, when I receive an email blast and I KNOW it's not authentic or personalized to me i don't even open it. Anyone have any advice/tips on how to be more efficient using automation but not lack authenticity.
Anyone happen to have an extra (free or discounted) ticket to VidSummit? I know some conferences, vendors, sponsors, or speakers are allowed so many free or discounted tickets. So just wondering if anyone has an extra ticket they'd like to get off their hands?
Anyone using OpenAI playground for chatGPT? I find it gives way better outputs and you don't have to keep repasting in your data. @Stephen G. Pope have you created prompts for your program yet or is that part of the Kontent Database?
Hi! I'm creating a group. I want to have 🤓Categories like "Content Academy" has. I cant figure out how to make a new category. Can someone link me to the instructions on how to do this? Thank you so very much!
Hey @Stephen G. Pope is the scripting in the Traffic and Sales program mostly for reels? I also noticed there was a super simple scripting in your video but no longer in the course. Is that still available somewhere or are you moving away from that type of video?