Ever have someone try to convince you you can't accomplish your goals? Even with not feeling much of my legs, I did it! Don't let people decide your future! It took developing balance, flow with the horse and upper body control - not leg muscle. Learn how at The Balanced Rider

9 years ago my twin brother and I lost our biggest client, gave up on becoming badass digital marketers and made a vow to instead learn how to make our clients more marketable. We lived in cheap mexican hostels studying the top Cult Brands and Cult Leaders to understand WHY humans choose to throw their money at some coaches and communities and why some of the greatest are sitting there fighting for clicks. We racked up a whole mess of secrets and then got the chance to work with a fitness personality who had almost a million YouTube subs, felt like a golden ticket. He had views, but his membership was full of refunds... to the point that his merchant shut him down from chargebacks, and his members quit daily. Then he brought us in. We shook hands and slowly implemented a bunch of things. We had 700 men sign up for a mini challenge when we relaunched. Then opened the membership and quickly hit $10k/mo. Then 18 months in... We had $1.2M in stripe. And one guy who got the community BRANDED to his forearm. After collecting our 2 comma club award at Funnel Hacking Live... Funk said "you need to document EXACTLY what you did" So we flew to Colombia (for the cheap steak and good weather) to write it out. We found there were 27 psychological secrets we implemented. There are 11 that helped him get ATTRACTION and a high conversion on marketing. There were 6 that helped ENGAGEMENT that allowed us to get a F*** ton of results and posts on our wall of fame. Then there were 10 that we used for RETENTION for Cult Bonding in the community so that people didn't want to leave. An ex NASA guy came in to help us track LTV and said he'd never seen anything like this, especially in fitness. Funk then published the book on Amazon - you can buy it for $30. BUT WE GIVE IT AWAY FOR FREE IN OUR SKOOL. If you want quick hitters that you can implement into your community... If you know you have something special and it's just not quite translating to growth and MRR.. See if these secrets help.

My win testimonial is for a new riding student of mine that has only been riding a few weeks and she has progressed in her self talk this week. She gets down on herself (as we all do) so horse riding is a way she can practice giving herself grace bc anything equestrian is hard! She planned out realistic goals and I am proud of her! Part pf my job as an equestrian coach is developing the whole rider, not just the skills.