Add 'Cult Psychology Hitters' to your Skool for more 🤑🤑🤑

9 years ago my twin brother and I lost our biggest client, gave up on becoming badass digital marketers and made a vow to instead learn how to make our clients more marketable.

We lived in cheap mexican hostels studying the top Cult Brands and Cult Leaders to understand WHY humans choose to throw their money at some coaches and communities and why some of the greatest are sitting there fighting for clicks.

We racked up a whole mess of secrets and then got the chance to work with a fitness personality who had almost a million YouTube subs, felt like a golden ticket.

He had views, but his membership was full of refunds... to the point that his merchant shut him down from chargebacks, and his members quit daily.

Then he brought us in.

We shook hands and slowly implemented a bunch of things.

We had 700 men sign up for a mini challenge when we relaunched.

Then opened the membership and quickly hit $10k/mo.

Then 18 months in...

We had $1.2M in stripe.

And one guy who got the community BRANDED to his forearm.

After collecting our 2 comma club award at Funnel Hacking Live...

Funk said "you need to document EXACTLY what you did"

So we flew to Colombia (for the cheap steak and good weather) to write it out.

We found there were 27 psychological secrets we implemented.