9 years ago my twin brother and I lost our biggest client, gave up on becoming badass digital marketers and made a vow to instead learn how to make our clients more marketable. We lived in cheap mexican hostels studying the top Cult Brands and Cult Leaders to understand WHY humans choose to throw their money at some coaches and communities and why some of the greatest are sitting there fighting for clicks. We racked up a whole mess of secrets and then got the chance to work with a fitness personality who had almost a million YouTube subs, felt like a golden ticket. He had views, but his membership was full of refunds... to the point that his merchant shut him down from chargebacks, and his members quit daily. Then he brought us in. We shook hands and slowly implemented a bunch of things. We had 700 men sign up for a mini challenge when we relaunched. Then opened the membership and quickly hit $10k/mo. Then 18 months in... We had $1.2M in stripe. And one guy who got the community BRANDED to his forearm. After collecting our 2 comma club award at Funnel Hacking Live... Funk said "you need to document EXACTLY what you did" So we flew to Colombia (for the cheap steak and good weather) to write it out. We found there were 27 psychological secrets we implemented. There are 11 that helped him get ATTRACTION and a high conversion on marketing. There were 6 that helped ENGAGEMENT that allowed us to get a F*** ton of results and posts on our wall of fame. Then there were 10 that we used for RETENTION for Cult Bonding in the community so that people didn't want to leave. An ex NASA guy came in to help us track LTV and said he'd never seen anything like this, especially in fitness. Funk then published the book on Amazon - you can buy it for $30. BUT WE GIVE IT AWAY FOR FREE IN OUR SKOOL. If you want quick hitters that you can implement into your community... If you know you have something special and it's just not quite translating to growth and MRR.. See if these secrets help.

Jason Hagelberg and I are putting together the speaker lineup for an event we’re hosting in April and I thought some of the experts in this group might be a great fit. We’re hosting 𝗧𝗵𝗲 𝗦𝗸𝗼𝗼𝗹 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗦𝘂𝗺𝗺𝗶𝘁 — 𝗙𝗿𝗼𝗺 𝗖𝗿𝗶𝗰𝗸𝗲𝘁𝘀 𝘁𝗼 𝗖𝗮𝘀𝗵𝗳𝗹𝗼𝘄 on 𝗔𝗽𝗿𝗶𝗹 𝟲-𝟴 It’s a 3-day virtual event for Skool hosts who want to grow their communities without hustle marketing or complicated guru tactics. Most of the people attending fall into one of these buckets: • about to launch their community • newly launched but hearing crickets • stuck with low engagement or inconsistent revenue Across three days we’ll help them focus on: Getting members Creating engagement Turning attention into revenue We’re inviting guest experts to share short, practical sessions (20–30 minutes) that help with one piece of that journey. Topics might include things like: • audience growth • partnerships or affiliate strategies • onboarding and retention • community culture and engagement • offer design or monetization • platform strategies - Youtube, Instagram, substack... • challenges • etc AND, If you enjoy teaching practical frameworks and helping creators build thriving communities, we’d love to hear from you. Comment “summit” or send me a DM and I’ll share the speaker application.

Finally got it set up! Just uploaded all the Dad Baller results over the years Check out their stories, photos & video interviews in the Classroom: https://www.skool.com/ballerdads-3607/classroom My new group is all about helping 100+ busy basketball dads lose weight & get back on the court WITHOUT eating less or exercising heaps 🔥💪🏼 Benjamin here for example, is so happy to be able to play ball with his son again (a lot of dad's dream!) cos he lost 30lb in 3 months - amazing Just want you to win 🏆 Mat

It's that time of the week where you get to give a shout out to a friend's community that you think is amazing or valuable. In the comments below, please share a link to a community that you love and think others will love too. If it's an affiliate link, please state that. Also, please send a message to the friend and let them know that you mentioned them here! #FriendFriday posts made in the main forum will be deleted. Please comment below!

Most communities who've done the quiz score as a 'common community'. There are 22 possible points to hit. There are 7 psychological elements needed in the 'Tribe Attraction' - your sales side. There are 8 psychological elements needed for 'Tribe Engagement' - how the classroom is setup There are 7 psychological elements needed for 'Tribe Retention' - mostly the community side of house A total of 22. What do you think your score is? You can join us and take the test here. 👈 'dont just build a community... build a customer cult'.