Pricing Is Not a Group Decision š°
One thing I donāt recommend when youāre building an offer? Asking your members what you should price it at. Have conversations about what they want.Have conversations about their problems.Have conversations about what outcome would feel valuable. But donāt crowdsource your pricing. Why? Because itās not their business. Not in a ānone of your businessā kind of way. I mean literally ā this is your business. You are the one building it. You are the one delivering. You are the one carrying the time, energy, and responsibility. If you ask what something should cost, most people will say lower. Not because they donāt value you ā but because lower feels safer for them. Or youāll get the opposite. Someone who loves your work will say āYou should charge way more!ā because they believe in you. But theyāre not managing your calendar, your workload, or your income goals. Pricing isnāt a popularity vote. Itās a business decision. Instead of asking your audience what to charge, assess: Who are my current warm leads? What income level are they operating at? What transformation am I delivering? How much time and energy will this require from me? What do I feel aligned and confident being paid for this? We donāt base our pricing on opinions. We base it on positioning, delivery scope, audience capacity, and our own comfort with being compensated. And we absolutely factor in time investment. If your offer requires high touch, custom feedback, calls, or ongoing support, that must be reflected in the price. Otherwise youāll start resenting the delivery ā and thatās when businesses start to feel heavy. Have lots of conversations about the offer. Get clarity on the outcome. Validate the problem. But decide the price like a business owner. If youāre building or refining an offer this year and want structured support around pricing, positioning, and launching in a way that actually feels sustainable⦠Doors are open to Offers To Launch.