Why I Focus on YouTube for Evergreen Traffic🌲 (and Why You Should Too)
One of the biggest reasons I guide creators and business owners toward YouTube is simple: YouTube builds evergreen traffic — the kind that keeps sending people your way long after you hit publish. Most platforms give you moments of visibility. YouTube gives you months and years of discoverability. And I’ve lived this first-hand. 🌱 Real Example: My “Homesteading for Beginners” Podcast Funnel Still Runs on Autopilot I haven’t actively promoted my Homesteading for Beginners podcast in a long time… but new people still find me every single day. Why? Because years ago, I built a simple funnel: 1️⃣ A YouTube video or podcast episode brings someone into my world 2️⃣ They’re offered a free lead magnet (something genuinely helpful) 3️⃣ That lead magnet leads them to a paid offer 4️⃣ The system works without me having to hustle That podcast + YouTube combo still pulls traffic, still grows my list, and still sells offers — even though I’m no longer actively creating content for that niche. That is the power of evergreen traffic. Why YouTube Is the Core Traffic System for Our Community Inside the Next Level Creator Hub, we focus heavily on YouTube because: 🌿 It’s a searchable platform — your content works for you 24/7 🌿 It grows trust fast — people see you, hear you, and connect more deeply 🌿 It feeds your entire ecosystem — community → email list → offers 🌿 It reduces burnout — you don’t have to be “on” all the time; the platform does the heavy lifting And just like my homesteading funnel, your content can work long after you create it… if you build your systems right. The Big Idea Traffic is the front yard to your business. If no one walks by, no one comes inside your community… and no one buys. YouTube is the most reliable way to keep traffic flowing — steadily, consistently, even when you’re living life, taking breaks, or shifting focus. This month inside the Hub, we’re going all-in on building (or rebuilding) that YouTube Traffic System so you can create your own evergreen machine.