A DAY INSIDE MY MIND 🧠
(while creating content that connects)
Ooofff, now this is exciting, sooo… many a time people say to me, “How do you always know what to post? How do you have so many ideas, Mimi?” Hmmmm do they assume I sit there with a strategy spreadsheet and a neat little content calendar and a highlighter? Absolutely NOT me. Here’s what a normal-ish day inside my brain actually looks like (minus the dogs… because let’s be honest, spend most my day obsessing over my fluffy, thats Nami ok). I wake up and there’s already a thought, an idea, a story brewing in my head. It excites me. Yet on the other hand it’s kinda like a blessing and a curse… but one I cannot ignore. They appear in the most random of places, my scooter, the loo, 3am at night (hmmm EXACTLY what I did last night when I voice-to-texted this badboy piece of copy so I COULD DRIFT BACK TO SLEEP). It might be something someone said on a call. It might be a memory from 2003. It might be something that pissed me off slightly. It might be something that made me feel proud AF. It might be rain on a window triggering a whole nostalgic spiral about paper registers and coin bags. (All real ass examples btw.) So my brain doesn’t sit down and go, “Hmmm what shall I teach today?” It goes, “What’s REAL today?” And then I follow that. I voice-note things A LOT. I ramble. I talk to myself. I talk to my dog Nami. I put on my mini-Mimi detective hat (I do not have one really but it sounds kinda fun). I’ll say, “Ooooh there’s more to this than meets the eye,” and I pull the thread. Connect the dots. Let the mind mind some more. If it makes me feel totes-something,a lightbulb, a tiny gulp, a little laugh, a bit of heat, then I KNOW there’s something there. Then my brain (aka Brian) does this slightly annoying but very useful thing. It links everything. Embarrassing dance story? = Confidence. Visibility. Showing up anyway. Rainy day nostalgia? = Business foundations. Human connection. Old-school energy. Someone saying “my content isn’t working”? = Fear. Playing safe. Diluting personality.