So… quick but very real sauce update, because I didn’t actually properly update this and that feels off, especially in a space where I bang on about transparency and the messy middle all the time. The Backroom 7-DAY FREE TRIAL has one day left, and if I’m honest, it’s been a bit of a LOVE / HATE RELATIONSHIP. Let me just say that upfront. I won’t do it again in this $1 community, that part I’m pretty clear on now, but also (and this is important) there has been a LOT of learning in it too. Some of that learning hasn’t been uncomfortable exactly… maybe confusing is a better word. Eye-opening. Slightly head-scratching. Because I asked for outside eyes, and what came back totes showed me just how differently people see the same thing. Some people said the About page felt too busy for their nervous system, like sensory overload, too many faces, too much going on, and they bounced before even really reading. (But I am madly in love our pic of the real humans inside) Some people said they were confused about what the space actually is unless they’d heard me talk about it elsewhere. Some said they’d never join a paid community, even if it’s $1. Others questioned why there was even a free trial if it’s only $1, which made yes makes lotta sense, sigh… And the BIG lesson in all of that… people don’t get the vibe until they’re on the inside. Full stop 🔴 Most of the people who jump into a $1 community are already a yes before they land on the About page. Through conversations. Through recommendations. Through seeing me show up in other spaces. The About page on its own doesn’t carry the whole picture, and that’s been a really HUGE important realisation for me. Another big one… I’m not everyone’s cup of tea. Some people don’t like the language. Some people find the energy too much. Some people hear “ok boomer” or I sound like their kids or just think, nah, not my jam. And honestly, that’s fine. It has to be. Because this space isn’t about trying to appeal to everyone.

So in the last seven days, my community Mums Embracing Neurodiversity has gone from 0% to 21% conversion. And I want to be really super clear, this isn’t about numbers for the sake of numbers. This is about CONNECTION. This is about people feeling me, not just seeing content. I’ve been sitting quietly reflecting on what I’ve done differently, because I’ve felt a shift in myself since just before Christmas, and definitely since before the New Year, in how I’m approaching my business. My copy. My way of showing up. My own energy and nervous system around business. For a long time, I didn’t really know where or how I fitted in, so I became a bit of a chameleon. And that’s not what I want to do anymore. THE FIRST SHIFT - MY WORDS One of the biggest changes has been my copy. It’s now literally my full spoken words. No overthinking. No editing. No going back to change things because they don’t look “professional enough”. My words, how I actually speak them. I’ve also changed the layout. Instead of following the copywriting style most entrepreneurs use, I’ve made it fuller. Fewer line breaks. Fewer gaps. More like how my brain actually talks. I’m really very clear on this, I don’t allow AI to change who you are, what you stand for, or your voice. But I do use AI, because of my neurodiversity. I struggle to stay focused. I struggle to get my thoughts in order. My dyslexia means everything can get jumbled. I fumble words. I lose words. I know what I want to say, but I can’t always access it. My written style has never matched my verbal style, and I realised I didn’t want to hide that anymore. I wanted people to feel like they’re hearing my voice when they read my copy, like I’m actually there with them. Not some overly polished version of me that’s been labelled “professional” by someone else’s standards. THE SECOND SHIFT — HOW I SHOW UP The other thing I’ve done differently, and this feels so big, is how and where I’m showing up. Instead of going onto Skool thinking I need to interact with X amount of people or tick things off a list, I’ve shifted into REAL CONVERSATIONS. Not just with people in my niche. Just people.

MY BRAIN DID THAT THING IT DOES (YOU KNOW THE ONE) I was scrolling, yup just scrolling like a normal human, when I saw this post asking “How do you grow your community?” and immediately the comments filled up with the usual stuff, traffic, platforms, YouTube, TikTok, Frank (OBVS, because Frank will always Frank IYKYK), funnels, links, where people are coming from, how to get more eyeballs through the door… and honestly, I get it, that angle makes TOTES sense (before anyone gets their panties in a twist, I’m not even coming for it). BUT my brain didn’t go there first. It did that sideways tilt thing it does (the one where you pause mid-scroll and stare at thin air for a second like you’ve left your body), because whenever I think about growing a community, I don’t always start with how people arrive. (I still do have my traffic moment btw, let’s be real and open here)… but now I try to start with what happens AFTER they’re already inside. And then this question just sort of plopped itself into my head and refused to leave (like that crazy mosquito that buzzes around when I’m trying to visit the land of nod, and yes I can hear it right now just thinking about it) 🦟 Q — HOW DO YOU GROW THE PEOPLE INSIDE THE COMMUNITY? Not the numbers. Not the headcount. The HUMAN HUMANS. And that shift alone feels kinda massive AF to me, like one of those HELLO / DUH / OBVS moments where once you see it, you can’t unsee it (and now I’m not sorry because you won’t either). HERE COME THE PINGS dat PINGED!!! 💡 LIGHTBULB MOMENT #1 (THIS ONE MADE ME STOP AND STARE INTO THIN AIR FOR A BIT) A community doesn’t grow just because more people arrive. It grows when the people already inside start to MOVE. Not a race, not a performance, not suddenly becoming confident internet extroverts overnight (HMMM), just MOVE, from lurking to commenting, from commenting to sharing, from sharing to leading, from leading to actually feeling like they belong here and aren’t about to be judged for saying the wrong thing… (OOOF I love that bit because it’s so real).

On Monday I opened a 7-DAY FREE TRIAL for a community of mine. I’ve never done a free trial before, not sure I’ll ever do one again, but this week (7th–12th) I’m using it very intentionally as a data + learning week. Day one, a few people jumped in. Since then, it’s gone a bit flat. What’s interesting though is that people are still looking — I can see from the data that eyeballs are landing on the About page, but they’re not clicking into the free trial. So I’d totes love some honest, outside perspective… Here’s the About page 👉 https://www.skool.com/unstoppable/about I’m not looking to be coached, fixed, or told what to do. I’m just curious what this looks like from the outside in… If you were looking at this page, what would be the reason you WOULD NOT jump in? Is it not clear what it is? Is it just not your jam? Does the $1 feel like a barrier even with a free trial? Is it a “looks interesting but not right now” thing? There’s no right or wrong answer. I’m just trying to understand the gap between interest and action, because that’s where the gold is. Appreciate any thoughts you’re willing to share. And if you don’t have any, also obvv totes fine I’m just gathering real data this week and thought I’d ask real HUMANS rather than guess in my head. Thank you epic peeps🖤

Today brought an unexpected win — a random $500 sale from one of my recurring monthly clients. She’s been struggling with her offer and money model, and I recently launched a new service to help entrepreneurs fix exactly that. She asked the price. I said $500. She said, “Sign me up.” A simple reminder: 👉 Don’t be afraid to share your new offers with your current clients. They already trust you. They already see your value. And sometimes… they become your easiest (and fastest) sales. Keep showing up. Keep serving. Keep offering solutions. Let’s keep Doing Business Right! DBR P.S., want your Offer and Money Model Review for FREE. Join the DBR Bookkeeping community in January for this special!