Today it was sub 8°C, so I thought I’d use the opportunity to crack open a winter sample I’ve been wanting to try before the seasons changed. I got three Shaghafs (Oud, Oud Elixir and Oud Tonka) and went with Shaghaf Oud today. A relatively linear fragrance that starts off with warm saffron, jammy rose, decadent praline and what I assume is “oud”. Once it fully dries down, the saffron disappears and the vanilla pops up. The rest remains largely unchanged. It’s a lovely rose oud gourmand with a youthful Middle Eastern touch. It has that jammy rose vibe similar to Satin Mood that pairs well with the “oud”. The quality at this price is very surprising, almost shocking. Performance is good. People online claim 12+ hours, but that is supposedly the older batches. The one I tried projected nicely for the first 2 to 3 hours at around 1.5 to 2 feet, then slowly settled closer to the skin by hour 6. I’m expecting around 9 to 11 hours before it disappears. I also get whiffs of the fragrance every time I twist and turn, which is quite nice. I always hear good things about Swiss Arabian, but I thought it was exaggerated. I understand the hype now. Super justified love and respect for the brand. Worth gatekeeping for some. Overall, I’d give it a solid 8.5/10. A very easy to like, high quality and beginner friendly rose oud fragrance. Nothing revolutionary, but at this price it’s a no brainer. I could pick it up for £23, but I’m going to try the other two and make a decision. I’m expecting a little more complexity from this DNA, and Elixir seems to have it.

Have a couple meetings today at the office, so I’m playing it safe and sophisticated. This one lasts all day. I get about 14 hours or so on skin with a solid 8-10 hours of projection. A little goes a long way!

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Mirror Image is one of those houses that caught my attention because they are not just doing the same overhyped clone game. They offer mirrored fragrances, hybrids, originals, women’s scents, and a line called the M-Line. To me, that makes them interesting because they are not just copying the most popular designer stuff everyone already knows. They are also going after more expensive niche-style profiles and harder-to-find scent DNAs. The M-Line is basically Mirror Image’s higher-end tier. That is where they seem to put their more premium blends, rare materials, and luxury-style inspirations. In my opinion, that matters because if a house is trying to clone or mirror something very expensive like Boadicea, Roja, or other luxury niche fragrances, it cannot just smell cheap, loud, and rushed. It needs to have some polish, depth, and smoothness to make sense. One fragrance that really makes Mirror Image interesting is Holy Grail. Holy Grail is part of their M-Line, and it is compared to Boadicea the Victorious Faith / Emaan. That matters because Faith is one of those rare, discontinued, hard-to-get Boadicea scents that people talk about like a true grail fragrance. This is not just another basic clone of something everyone already owns or talks about every day. This is Mirror Image going after rare, high-end, discontinued niche DNA. What people are saying about Holy Grail is exactly why I would keep Mirror Image above DUA for certain scents. The talk around it is that Holy Grail is very close to Boadicea Faith, priced much more realistically, and performs extremely well. Some people are saying it gives you that Faith/Emaan profile without having to chase down a discontinued bottle or spend crazy money. Now, I would still be fair about it. Boadicea Faith is the luxury version. It is going to have a smoother, richer, more polished feel from opening to drydown. That is what you pay Boadicea money for. But Holy Grail seems like the realistic buy for most people. It may not capture every single layer or the exact expensive texture of Faith, but if it gives you the main scent profile, strong performance, and that rare Boadicea-style DNA without the insane price, that is a big win.