1st rule of online business: >> Learn from people ahead of you << Simple, but true. What do you think could be the 2nd rule?

I've talked about my process a bit in the past but I'll give you a quick recap as to how my process works. I would describe it as fairly straight forward. 1. I post short form content 2. All videos have 1 CTA: Sign up to the 52 Week Guitar Player waiting list (my product) 3. I open the program at the end of every quarter for ~ 2 weeks and only accept 100 new students 4. Repeat next quarter Basically my entire quarter is spent promoting the next opening of the program. Also important to note: the people that sign up to the waiting list enter a nurture sequence where they are emailed testimonials I started using this selling model at the start of 2023. Previously I was using a sales call funnel and constantly had the problems of not having enough calls booked and hiring sales reps. I sell my product for $2400 and I found it very difficult finding a sales rep who wanted to sell a product at that price point (10-15% commission of $2400 is not much). Because Q3 is not done yet, I still have a week to make sales, although the majority of the sales have already been made at this point, 84 units sold. In Q1 when I tried this I only sold 23 units. This way of selling is very similar to a launch model. The downside is I have to create content every week consistently, but we are content creators haha. I'm trying to find a way to generate waiting list sign ups where I'm not so needed. I'm currently working on a lead magnet to solve this problem. And even though the $200k revenue was made in 11 days, there was still an entire quarter of promoting the product that came beforehand. I think that's worth noting. Anyway, just wanted to share my process and I hope others can find it useful! Cheers.

I have a friend. He's a YouTube genius. He has over half a million subscribers. Got 500,000+ views on a new channel with 0 subscribers. And knows how to make a viral video better than anyone else I know. Now, this friend of mine, I've been trying to convince him for a while now to launch a product that shares the things that he's learned over the years... ... And he's always said no. "I just wanna focus on making videos" he said. And it makes sense, right? If you truly know the formula to making videos go viral, wouldn't you just focus on making videos? Well, after talking to him at the creator mastermind (hint), I explained that everyone in this community would die to know the things he knows about YouTube. And I finally convinced him to launch a weekend mastermind sharing all his viral YouTube growth secrets exclusively to members of the Synthesizer School. And it's happening THIS WEEKEND! It will be a paid event. But I know for a fact it'll be worth it for anyone serious about growing their YouTube channel What would you love to see included in this offer? Let me know with a comment EDIT: More info: https://www.skool.com/synthesizers/how-to-blow-up-your-youtube-channel-this-weekend-only

https://youtu.be/799nxpOXKYw

The short answer is a "launch model" The long answer is - it's not really a launch model, but very similar. I open up my program 52 Week Guitar Player every quarter for 2ish weeks. Between each opening, I create a waiting list by posting short form content across all the main social media platforms. I put out 6-8 pieces of content per day. The only call to action is to sign up to the waiting list. Then toward the end of each quarter I open up to the program to everyone on the waiting list for 3 days (where my $100k came from). Then after the 3 days I open it to the rest of my following. I will close access on June 30 for another 2.5 months. I've sold 45 units so far at a $2400 price point. The last cohort I did was far less successful. I only sold 23 units in the entire 2 week period. I learned a lot from the first cohort though and was able to change my process a bit. It's been working. Takeaways: 1. Spending time hiring a really great editor to help me with my content and paying extra for him was a solid move 2. @Andrew Kirby told me long ago to stop using ads. I was skeptical, but I'm happy I did. (With the exception of an $8/day Google search ad). Don't sleep on Andrew, he's incredibly intelligent. 3. Hire a social media manager - it takes time to post on all these fucking platforms. They're also minefields for distraction. Lastly, while this money was all generated over 3 days, 2.5 months of posting content daily went into this. I feel good. (Below is a screenshot of my first day open)