How I'm kickstarting my community using a loophole on social
I was recently part of the High-Ticket Synthesizer cohort organized by @Andrew Kirby. He gave us everything we needed to start monetizing on Skool... fast! Step-by-step. It was awesome! 🚀 In one of the steps, he describes The Social Giveway or 2-Step post strategy. Which is basically a loophole on social media that can get you in front of a LOT of people. Today, I put that in practice on LinkedIn and here is what happened: ↳ over 90 comments of my ICP asking to join my community ↳ 39 membership requests in about 3 hours ↳ more comments requesting to join still coming in (last one was 5 min ago) Here is what I did... 〰️〰️〰️〰️〰️〰️ Step 1: Writing the post 〰️〰️〰️〰️〰️〰️ First, I wrote a post with the following basic structure: - Authority: I started by stating something that tells them I know what I'm going to talk about. - Empathy: Then I said how I used to feel which is exactly how they feel today. - Plan: I said I'm creating a community to help them get the lessons without the scars - Promise: I shared what they can expect to find inside of the community To top it all off, I put some scarcity in the mix. I said we will start with 30 founding members and the rest will join a waiting list. You can see the full text in the screenshot. With that, I had my post ready. 〰️〰️〰️〰️〰️〰️ Step 2: Warm up before posting 〰️〰️〰️〰️〰️〰️ I learn from successful creators on LinkedIn that interacting before posting is key. So I logged in today and started commenting on my ICPs posts. The trick here is that I found a search term on LinkedIn that shows exactly who to target. This allows me to provide value to them in a very precise way. After commenting on 10 to 15 posts, I made my post. 〰️〰️〰️〰️〰️〰️ Step 3: Posting 〰️〰️〰️〰️〰️〰️ At 9:45 AM, I made the post and left it alone for about 10 minutes. To give some initial traction, I left a comment adding some extra authority. Around 10AM, the comments started to come in. I asked them to comment a very simple word: "aws"