How I made 100k+ USD in revenue in the last 3 days

Jun '23 in Wins🏆

The short answer is a "launch model"

The long answer is - it's not really a launch model, but very similar.

I open up my program 52 Week Guitar Player every quarter for 2ish weeks.

Between each opening, I create a waiting list by posting short form content across all the main social media platforms. I put out 6-8 pieces of content per day.

The only call to action is to sign up to the waiting list.

Then toward the end of each quarter I open up to the program to everyone on the waiting list for 3 days (where my $100k came from). Then after the 3 days I open it to the rest of my following.

I will close access on June 30 for another 2.5 months.

I've sold 45 units so far at a $2400 price point.

The last cohort I did was far less successful. I only sold 23 units in the entire 2 week period.

I learned a lot from the first cohort though and was able to change my process a bit. It's been working.

Takeaways:

Spending time hiring a really great editor to help me with my content and paying extra for him was a solid move
@Andrew Kirby
told me long ago to stop using ads. I was skeptical, but I'm happy I did. (With the exception of an $8/day Google search ad). Don't sleep on Andrew, he's incredibly intelligent.
Hire a social media manager - it takes time to post on all these fucking platforms. They're also minefields for distraction.

Lastly, while this money was all generated over 3 days, 2.5 months of posting content daily went into this.

I feel good.

(Below is a screenshot of my first day open)

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