$200k USD Revenue in 11 Days · Synthesizer School

Sep '23 in Wins🏆

$200k USD Revenue in 11 Days

I've talked about my process a bit in the past but I'll give you a quick recap as to how my process works. I would describe it as fairly straight forward.

I post short form content
All videos have 1 CTA: Sign up to the 52 Week Guitar Player waiting list (my product)
I open the program at the end of every quarter for ~ 2 weeks and only accept 100 new students
Repeat next quarter

Basically my entire quarter is spent promoting the next opening of the program.

Also important to note: the people that sign up to the waiting list enter a nurture sequence where they are emailed testimonials

I started using this selling model at the start of 2023. Previously I was using a sales call funnel and constantly had the problems of not having enough calls booked and hiring sales reps. I sell my product for $2400 and I found it very difficult finding a sales rep who wanted to sell a product at that price point (10-15% commission of $2400 is not much).

Because Q3 is not done yet, I still have a week to make sales, although the majority of the sales have already been made at this point, 84 units sold.

In Q1 when I tried this I only sold 23 units.

This way of selling is very similar to a launch model. The downside is I have to create content every week consistently, but we are content creators haha. I'm trying to find a way to generate waiting list sign ups where I'm not so needed. I'm currently working on a lead magnet to solve this problem.

And even though the $200k revenue was made in 11 days, there was still an entire quarter of promoting the product that came beforehand. I think that's worth noting.

Anyway, just wanted to share my process and I hope others can find it useful!

Cheers.

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