@Lance Turner is laying the groundwork for Magnolia Lakeside Retreat in Laurens County, Georgia—a stunning 40-acre property where he plans to launch one signature dome and scale into a full 30-unit retreat. We walked through strategy, permitting, and long-game thinking for his development. I’m especially encouraged by Lance’s combination of vision and patience—he’s balancing creative financing, county research, and a clear roadmap that could make Magnolia one of the most intentional glamping builds in the Southeast. Highlights from our consultation: - 40-acre property with ~16 acres available for glamping use - One dome already purchased and ready for the first build - 8-year creative financing deal secured for $160,000 - Plan to start with 1 unit, eventually expand to 30 in four phases - County may have no formal zoning—verify directly by calling planning - Review the county’s strategic plan and align proposal accordingly - Draft a Letter of Intent addressing the seven special-use criteria - Reference Chris’s MG2 LOI as a model for structure and tone - Confirm well yield, permit, and septic capacity early - Begin perc testing and contact the health department for requirements - Ensure emergency access and fire-truck turnaround compliance - Position Magnolia as a couples retreat with upscale design and storytelling - Target winter launch for first unit to gather booking data and feedback - Treat Phase 1 as proof of concept for county, guests, and investors Lance is on a solid path—measured, smart, and ambitious. I can see this becoming a flagship model for rural glamping development done right, and I’m genuinely excited to watch Magnolia take shape.

Jason recently secured a variance that now allows him to rent out his second ADU, a big milestone that positions his property for dual income potential. Before launching, he still needs to obtain the proper building permits to stay compliant. In our consultation, we focused on pricing strategy using the Hormozi Value Equation (see attached image). Jason’s current rental rates are significantly underpriced relative to the value he offers, so we discussed how to increase perceived value and justify higher rates. We walked through my website (https://monumentglamping.com) as a working example of how Hormozi’s framework shows up in real life—clear outcomes, strong proof, reduced friction. Then, we reviewed Jason’s website to identify gaps and opportunities. The next step for him is to align his marketing and pricing with the value formula by: - Elevating his dream outcome (what guests truly want) - Increasing the perceived likelihood of achievement (through visuals, testimonials, and guarantees) - Reducing time delay (simplify booking, highlight instant benefits) - Minimizing effort and sacrifice (clarity on amenities, clear directions, hassle-free experience) This combination will help Jason confidently raise his prices and present his rentals as premium, high-value stays.

I just got off a call with Anja Wynne, and she’s bringing a really exciting vision to the table. She owns 7.5 acres right here in Monument, just a couple miles away from Monument Glamping. I walk my dog every day on the Mt. Herman Trailhead, right across the street from her property. Her property already has electricity, a well, and septic in place—and her son and daughter-in-law live onsite. What struck me most is how prepared she already is. She’s been in the short-term rental game since 2018 with seven properties under her belt, she’s hired a lawyer, set up her LLC, and even got a checklist from the county for her next steps. Anja’s dream is to create a small retreat center—with micro-weddings, wellness retreats, and business gatherings woven into the plan. Long-term, she envisions 9–12 units (tiny homes, yurts, cabins). In our conversation, we dug into the need for clarity on her well capacity and septic capabilities, since those two will define how far she can really scale. I pulled together a field report for her, outlining what she already has in place and how she can stay focused on the first steps. It’s a lot like what I’ve done for others in the group—it gives her clarity, direction, accountability, and encouragement as she pushes forward. It’s always exciting to see someone this close to Monument working on a dream that’s so well thought out. Let’s keep cheering her on as she takes these next steps toward building her retreat.

I had a great call with Greg Trotnic this week, diving into his glamping operation out in Tennessee. Greg and I go way back, as he was one of my first "8 Weeks to Lauch" students a couple of years ago. In fact, Greg stayed at my place last year during the Glamping Show. (Photo attached.) It's great to have him in Your Land Is Gold! Greg’s a glamping host, and he's got some truly unique spaces tucked away in the forest—each with its own personality and quirks. You can see his Airbnb profile here: Greg’s Glamp Forest Airbnb. What stood out to me is how much potential is sitting in these sites. Greg has a Lotus Belle “Stargazer” tent, a Wizard-of-Oz-themed “Mushroom” tent with the best reviews, a wall tent perched on a deck, and even a tiny home he relocated from Pigeon Forge. The spaces are adventurous, off-grid, and set up with hot showers, composting toilets, and four-wheeler transport up the hill. As we talked, we set a few clear goals for Greg to help him tighten up operations and grow his revenue: - Unify pricing across all units ($89 weekdays / $99 weekends). - Update cover photos to highlight the tents and their outdoor setting. - Adopt a PMS so he can expand beyond Airbnb to Hipcamp, VRBO, and Glamping Hub. - Market the four-wheeler rides as part of the adventure, not just logistics. - Market the fact that he has Wifi. The photos and location suggest otherwise. - Aim for $40–50K in 2026, with weekday bookings as the next frontier. Take a look at his listings—Greg’s Airbnb page—and let’s cheer him on as he sharpens his systems and takes Glamp Forest to the next level.

@Kelli Boehning squeezed in our call during a break from her nursing shift—still in scrubs, sitting in her car. That image sums her up well: driven, resourceful, and unwilling to let busy schedules erase her bigger vision. She sees glamping as her path forward, and she’s ready to make it happen. Her starting point: - A promising property in Wisconsin with regional outdoor traffic and natural draw. - A solid healthcare career that funds the dream but stretches her time thin. - A clear desire to begin with one or two units and build momentum from there. The challenge: The land belongs to her boyfriend, and his position: no rentals until sewer and electricity are brought to the site. Kelli admitted this has been frustrating, because those upgrades aren’t necessary for launching a simple, authentic stay. But here’s the truth: she can’t change his timeline. The opportunity for Kelli: - Respect his concerns, even if they feel like overkill. - Use the waiting time to sharpen her skills—draft listings, study the market, and map out the guest experience. - Build a vision that’s ready to launch the moment she’s given the nod—or, if she chooses, explore opportunities beyond his land where she has more control. The bigger picture: Kelli’s grit is her edge. She’s already shown she’ll carve time out of thin air to keep moving forward. She's got tremendous momentum, and someday she'll be ready when the gate opens.