Jason — Increasing Value for His 2 ADUs

Jason recently secured a variance that now allows him to rent out his second ADU, a big milestone that positions his property for dual income potential. Before launching, he still needs to obtain the proper building permits to stay compliant.

In our consultation, we focused on pricing strategy using the Hormozi Value Equation (see attached image). Jason’s current rental rates are significantly underpriced relative to the value he offers, so we discussed how to increase perceived value and justify higher rates.

We walked through my website (https://monumentglamping.com) as a working example of how Hormozi’s framework shows up in real life—clear outcomes, strong proof, reduced friction. Then, we reviewed Jason’s website to identify gaps and opportunities. The next step for him is to align his marketing and pricing with the value formula by:

Elevating his dream outcome (what guests truly want)
Increasing the perceived likelihood of achievement (through visuals, testimonials, and guarantees)
Reducing time delay (simplify booking, highlight instant benefits)
Minimizing effort and sacrifice (clarity on amenities, clear directions, hassle-free experience)

This combination will help Jason confidently raise his prices and present his rentals as premium, high-value stays.

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