- The posts that actually teach you something about fragrances usually have details, not just “this is a banger.” - Like: where they wore it (office/date/heat/cold), how many sprays, and whether it was on skin or clothes. - A real breakdown helps too: what the opening is like, what changes in the drydown, and the overall vibe/texture (clean, syrupy, dusty, smoky, etc.). - Comparisons are huge. “Smells like X but drier/sweeter/cleaner/more synthetic” is way more useful than a note list. - And performance needs specifics: how long it projects, when it turns into a skin scent, longevity on skin vs clothes, and if it needs a respray. - Bonus points if they say who it works for and when (season/temp/day vs night/office-safe or not), plus whether it’s worth a full bottle or just a decant. - The best posts explain why it works: what’s balancing what, what makes it cloying or not, and what happens in heat vs cold. If you really want to gauge knowledge, look at how they post and write about: - Why they wear each scent (occasion/season/vibe) - Performance reality (skin vs clothes, heat vs cold, over-spraying) - Comparisons (what’s similar/different and why) - Testing method (sampling, wearing multiple full days, not judging off paper only) Of course, an SOTD could be a much shorter version, but it should contain at least some or all of the following. When I post SOTD, I try to include: - what I’m wearing and why (work / errands/date / just felt like it) - weather/season (because heat vs cold changes everything) - spray count and whether it’s on skin or clothes - a quick “vibe” line (clean, spicy, airy, sweet, smoky, etc.) - one comparison if I can (“like ___ but drier/cleaner/sweeter”) - a quick performance check-in (“2 hours in and it’s still projecting / already close to skin”) It keeps it short, but it turns an SOTD from “cool flex” into something people can actually use Most fragrance posts aren’t “bad,” they’re just not helpful because they don’t give any real information.

Name a cologne / fragrance brand that at one time was everywhere but today’s generation wouldn’t recognize