Gents - quick reminder. Tomorrow, Jan 20th at 5PM CST, we’re going live with Tim Hermes, founder of Monterey Watch Co. ✅ Check the Calendar tab and save the date: https://www.skool.com/bos/calendar?eid=91ea413b5c4c41019778a2827899219f Do you have questions for Tim? Drop them in the comments below!

Every fragrance enthusiast has a "Point of No Return." It’s that first bottle that made you realize scent isn't just about "smelling clean" - it’s about identity, confidence, and how you choose to command a room. It was the moment you stopped grabbing whatever was on the bathroom counter and started building a signature. Today, we’re kicking off a 7-day challenge to find the "Gateway Scent" that started your journey. The Challenge: "The Scent That Started Your Journey" We want to hear about the specific fragrance that opened your eyes. Maybe it was a gift that made you feel like a man for the first time, or a scent you saved up for because you saw it on someone you respected. What was the bottle that turned "getting ready" into a ritual? HOW TO JOIN (Super easy) Drop your story in the comments under this post. Use this quick format: 1. The Scent: What was the fragrance that started it all? 2. The Origin: Who wore it, or how did it find its way into your hands? 3. The Representation: What did that scent represent to you at the time? (Sophistication? Power? A new chapter?) 4. The Journey: Where has your fragrance journey taken you since that first bottle? Optional: Feel free to attach a photo of the fragrance. HOW THE CHALLENGE WORKS - Challenge will run for 7 days (starting today until Jan 23rd) - Post your story in the comments of this post (not separate posts) - Our team will personally pick the winner at the end - Winner will be announced next week Friday Jan 23rd - Winner gets a surprise gift from Antonio 🎁 WINNERS WILL BE PICKED BASED ON - Detail and quality of your comment (70%) - Thumbs up from others (5%) - Paid members will have plus points. RULES & LIMITATIONS - Must be Level 5 or higher to win - Free shipping (USA only; forwarding addresses accepted) The floor is yours. Which bottle changed the game for you? Tell us the story that started your fragrance collection below. 👇

Alright gents - this one’s fun. On Jan 20th at 5PM CST, we’ve got Tim Hermes founder of Monterey Watch Co joining us live. ✅ Click here to join the call: https://www.skool.com/bos/calendar?eid=91ea413b5c4c41019778a2827899219f A great watch and a great fragrance do the same thing: they finish the impression. Quietly. Intentionally. We’ll talk watches with Tim - design, wearability, what makes a piece feel “right” - and I want to tie it back to this group with one simple question: What’s your favorite “watch + fragrance” combo? (Example: clean freshie + steel bracelet… or warm amber + leather strap.) Drop your answers in the comments!

Gents, before we move too far into 2026, I want you to pause and look back intentionally. 1️⃣ Last Year Wins What’s 1–3 wins from last year you’re proud of? Doesn’t have to be massive. Progress counts — consistency, discipline, better decisions. Style upgrade you stuck with? A fragrance you finally made your signature? A watch milestone, collection refinement, or learning moment? A habit you strengthened, a distraction you cut, or a standard you raised 2️⃣ This Year’s Focus What’s 1–2 goals you’re deliberately committing to this year - not wishing for, but committing to? Could be... Sharpening your personal style as a form of self-respect Building a tighter, more intentional fragrance rotation Becoming more educated, patient, and disciplined with watches Showing up with more consistency - physically, mentally, and professionally Raising your standards in how you present yourself to the world Drop your wins and your focus below. Let’s build on what worked. And cut what didn’t!

I am going to do a comprehensive evaluation of online discounters, including the benefits of each discounter. all have been vetted to assure Authentic Perfumes https://www.fragrancenet.com - Pros: great deals on older designers, Pros: newer designers, you can find them every so often at a good price, not the best price. Cons: I would not search the site for Niche / Indie, as you will never get the best price. https://www.jomashop.com Pros: Here, you will get really great prices on newer designer fragrances and Middle Eastern fragrances. Ok Prices On Niche, but far from the best. Cons: You would need to check the shipping because it can take 2-4 weeks. You better believe it's going to be at the end of the 2-4 weeks. https://ediscountperfumes.com Pros: a lot smaller than the other two shops above, but they do get a great selection of niche, indie, and designers. And usually, when they have enough of it in, you will get the best prices from them. A lot cheaper than the other two. Also in the same category would be Venba. https://fragflex.com Here in the USA and in Canada http://fragrancebuy.ca. Pros: You used to get good deals on European exclusives. Fragrancebuy was the place for European exclusives, but tariffs hit. To make a long story short, they are the same company, and you can find some good deals across the board from Clones designers, Niche, and European exclusives, just not always the best deals, but I have found killer deals every once in a while. They are also very good with the Middle Eastern clone fragrances, and a lot of times will have what others won't. https://www.venbafragrance.com Great site for Niche fragrances specifically, and Great prices also, good prices on Designers, still would not prohibit me from shopping around. This has some of the best Niche Prices in the online space!!!