Wearing Häxan from the brand Heretic as my Halloween scent today. Woody, earthy, resinous incense. The osmanthus and rose stand out against an amber backdrop. It’s a wonderful, gothic, witchy fragrance. My only issue with it (and honestly just about everything I’ve tried from Heretic) is that the longevity is terrible. I sprayed on at 7:30am and now. Lose to noon it’s mostly a close skin scent. I don’t expect beast mode, but I would like it to get me through the better part of a day. I may switch to something else for tonight’s movie and trick or treating

This week's fragrance news includes a potential major acquisition in luxury niche perfumery, new releases from independent and established fragrance houses, developments in olfactory-receptor research, and important fragrance-safety discussions involving IFRA and international regulators. The biggest stories: Potential buyers are reportedly circling Parfums de Marly, Symrise has reported its third-quarter financial results, Dior's heritage-fragrance restoration project is receiving renewed attention, and new research coverage explores how individual aroma molecules interact with human smell receptors. 1. MAJOR FRAGRANCE INDUSTRY NEWS PARFUMS DE MARLY: POTENTIAL SALE ATTRACTS MAJOR INVESTORS October 28, 2026 / Reported negotiations; no confirmed sale One of the most significant luxury-fragrance business stories this week involves Parfums de Marly. According to Reuters, several potential buyers have expressed interest in acquiring the fragrance business. The reported interested parties include Puig and private-equity firms CVC Capital Partners and Cinven. Parfums de Marly is currently owned by Advent International. The report did not establish a final purchase price, confirmed buyer, or completed transaction. Industry significance: Luxury niche fragrance houses continue to attract interest from large beauty groups and investment firms. A potential acquisition could influence international distribution, production capacity, retail expansion, and brand management. However, a change in ownership does not automatically mean fragrance formulas, creative direction, or product quality will change. Status: Unconfirmed transaction. Reuters reported buyer interest, not a completed acquisition. SYMRISE — STRONG SALES GROWTH, BUT INVESTORS REACT TO OUTLOOK October 28, 2026 | Confirmed financial results German fragrance and flavor manufacturer Symrise reported organic sales growth of 5.3% during the third quarter of 2026.

Today to celebrate halloween I'll wear OMBRE NOMADE BY LOUIS VOUITON. What fragrance Will You wear BROTHERS?.

Any ladies here who enjoy Viva La Juicy? I’d appreciate your recommendations! I bought my wife the original Viva La Juicy about 18 years ago, and she loved it. Since then, I’ve bought her several flankers. She really likes Viva La Juicy Gold Couture, and my favorite on her is Viva La Juicy Noir, which she enjoys too. The issue is longevity. She’s a schoolteacher and says it smells great for the first couple of hours, but then she can barely notice it. We love the scent and the price, but I’m hoping to find something with a similar feel that lasts longer through her workday. Funny backstory: I recently realized why I was drawn to that scent profile. Many moons ago, I visited a gentlemen’s club, and a performer wore something that smelled similar. Apparently, that scent memory stuck around! I haven’t shared that story with my wife yet. 😂 I’m ordering samples of Viktor & Rolf Flowerbomb and Bonbon. What else would you suggest for someone who loves the sweet, fruity, floral character of Viva La Juicy, especially Noir and Gold Couture? I’d love to hear what has worked for you, particularly for longevity without being overwhelming in a classroom. Thank you—I appreciate your feedback!

Eight fragrances made this comparison. Which other Xerjoff would you put alongside them, gents? 💰 Naxos EDP is about 39% OFF at Maxaroma, now $182 for 100 ml. https://get.aspr.app/SH1HiC 40 Knots EDP is about 49% OFF, now $174 for 100 ml. https://get.aspr.app/SH1X8Y If you’ve worn any of these, help us refine the chart. Do the notes, intensity ratings and seasons match your experience? Tell us what you’d change.