I started an instream ads campaign. 70% view rate - 1.4% CTR. 10% of all people watched the whole video which was 20 minutes+. Targeting was limited to age and country only. Unfortunately, I cannot track conversions. I was unsettled by the fact that the ads ran on relatively simple channels. That's why I paused it and created a new one with Custom Intent. Was that a good thing? Or was the view rate and CTR an indication of the right target group? Please help.

Happy Wednesday Ad Men, Today, I come bearing (early) Christmas presents 🎁 We recently finished updating our YouTube Ads course content inside the Ad Men Mastermind for 2024… This includes… ✅ How to write a high-converting VSL ✅ How to write winning YouTube ad scripts for 2024 ✅ How to film engaging video ads (with NEW equipment & recording instructions) ✅ And how to edit entertaining video ads Now, this is of course fantastic news for our mastermind members, but also for you… Because normally, the ONLY way to get access to this exclusive content is to join the Ad Men Mastermind OR buy our YouTube Ads Accelerator Course. But because you're apart of THIS Free Skool Community… Today, you can access those NEW trainings for FREE! We just uploaded the above content to our 'YouTube Ads Mini-Course' inside our Free Skool Group. Simply click the 'Classroom" inside the community to get access and watch them immediately! The reason we’re giving all of this new updated content away for free? Simple... Our goal is to sell you lol... By GIVING you our Agency's YouTube Ads creative process for FREE, so that once you have your YouTube Ads ready to launch... And you need more coaching, guidance, and support, OR you want the best agency in the industry to help you create and scale all your ads for you… The first company you think about is, well, Adspend.com 🎅🏽 Like, Frank Kern taught me... "Use the ol' demonstrate you can help your customers by actually helping them trick...;)" So if you've been wanting NEW fresh YouTube Ads creative training for 2024, it's right there available for you inside the 'Mini-Course'! Oh and btw... We have the full UPDATED YouTube Ads course for 2024 available for purchase. We've updated everything you need to not only CREATE your ads, but launch, manage, optimize, and SCALE your ads yourself, or with your team's help...

It takes longer to build an empire than a hut. So don’t expect an empire on a hut timeline…” This comes from the man of the hour, Alex Hormozi. Now, in case you opened your Facebook feed after a chill, relaxing weekend, and began wondering what happened and WHY everyone's raving about Alex… Here's the scoop: Hormozi did a BRILLIANT launch where he announced his new book + gave away his entire lead gen systems and processes for absolutely nothing in return. $0,00, including taxes. …But was that what really happened? …Is Alex Hormozi just that good of a guy? …Probably, something else is brewing… …Because I always go back to this thought when something looks too good to be true: "You pay with either time OR money…" So, nothing's really free… …And if anything, Alex Hormozi being the world-class marketer he IS, he knows this pretty well… He knows that every single solution creates a NEW problem… And just like many smart marketers have said in the past, and I repeat… The problem is not PRODUCTION. The problem most businesses face is CONSUMPTION. It's not that you don't have enough leads… It's that you can't attract BETTER leads. The problem is not that you're not running enough ads… The problem is that the ads you're running are not good enough. And I could go on for ages and keep rambling about this launch for a while… …But I may not say anything you don't already know or have read by now. But there is something you may not have noticed… And that is: Hormozi just made DFY offers 10x more valuable. At the very least. Why? Because knowing that EVERYONE and their moms will use these lead gen systems, chances are, they'll stop working in no time… Because once your audience realizes they're in a sales process, it stops working… (This happens 90% of the time, at least) …So the problem stops being "How do I attract enough leads"... …And becomes "How do I attract BETTER leads that become CUSTOMERS with LESS RESISTANCE"... …And we happen to be in that same business.

This is based on a true story. The characters are fictional, and names were changed to protect identities.However, be warned… …The situation is real, and there are actual agency owners who think this is "the right way"... …But you know better (or I hope so), and after reading the next couple paragraphs, you’ll never be taken for a fool again. So here’s the (horror) story to start off this Tuesday with some valuable education… A couple days ago, I got a message from a guy. Let’s call him Mark. Mark was mad at his ad agency because the results were… Not very uplifting. You see, his sales team’s calendar was becoming drier than the Arizona desert, and you could almost hear the crickets singing whenever Google Calendar was opened. So, like most clients do, Mark thought his business was crashing harder than Wall Street on Black Monday."What should I do? My closers are STARVING" Mark yelled at his computer. So he picked up his phone… …And dialed in 1-800-I-WANT-TO-SCALE… (That’s Adspend’s number BTW) Lucky for him, I was the one who took the call, and listened… …Turns out the problem was way bigger than Mark thought it was… …His ad agency turned out to be like TERRORISTS. They had his account under a triangle choke, and even though he was tapping the mat yelling for mercy, they just kept on ignoring the pain. Why? Because for some sick reason, they thought Mark’s ad account was THEIRS and that they had the final say in what went in, out, and anywhere between when it came to that account. So let me break character for a second… What’s going on with agencies lately? 🤯 "You can’t get access to your ads account" "You don’t need more than 2-3 ads" "We HATE Slack. We’ll send you an email once, maybe every two weeks" …Really? That’s the standard nowadays? That’s our "enemy"? Anyway… Back to the story… So Mark knew there was something "off" and it was not just his budget. For some weird reason, Mark had the suspicion that these weren’t common practices.

Happy Tuesday Ad Men... And it’s a ‘happy’ Tuesday not only because we’re alive and breathing, doing what we love, and sharing knowledge with hungry marketers & business owners like you are… …It’s a ‘happy’ Tuesday because we just finished editing what could be, in our opinion, a BEFORE and AFTER for the online education industry. And this is… ‘The Ad Men Mastermind Movie’ 🎥 And yeah… We call it a movie, and not a VSL, for two simple reasons: Reason #1: Because it’s intended to ‘hide’ a sales process with movie-like, Spielberg style storyline, scripting, and a mix of emotion and brand values that we KNOW people like you will love… But, most importantly… Because it’s fun to watch, and it does NOT resemble the standard “free-training” VSLs everyone and their moms launch and wonder why about 1% of people stay to watch the entire thing. And that was Reason #2. So, let’s bring it back a little bit to explain why we did what we did… As you may know, Brian, we don’t just work in a DFY market. We’re not just in the “people management” business. We don’t just create ads that sell like a Florida snow cone on a hot summer’s day.We create ASSETS.And we take pride in our craft.… That’s why we decided to launch a Mastermind… …But not JUST a Mastermind… …We created something that resembles our core values, which are all connected with personal development, constant self-improvement, and world-class delivery of our expertise… …So we could ‘spread’ this contagious hunger we all have at Adspend.com with a select group of Young Marketers, Business Owners, Coaches, and Consultants… …Allowing them to create brag-worthy YouTube Ads people LOVE watching and produce PREMIUM leads for bargain prices. So, needless to say, a cut and paste VSL wouldn’t make the ‘cut’ this time. (No shade on our FB Ads Basket VSL, which IS a total banger…) That’s why we took things a bit further this time… And created a real MOVIE, hiding the sales process well enough to make 7 minutes feel like 2 minutes of watching something you can actually enjoy.