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YouTube Ads Best Practices for scaling in 2023 (Straight from Google's mouth...)
Hey everyone, Recently our agency got hands on Google's new YouTube Ads guide for 2023, which shares ALL the best practices when launching and scaling your campaigns! I've attached it to this post for you to look at, but if you want the short summary, here it is: - Budget: Set a daily budget that is at least 15x tCPA for tCPA campaigns and 10x the expected CPA of your Max conversions campaigns to accelerate campaign ramp-up. - Bidding: Start with tCPA bidding, if you know your video CPA. Use the UI CPA guidance to determine tCPA for Video. If your primary goal is to drive as many conversions as possible through a flighted campaign, start with Maximize Conversions bidding. - Targeting: Start with either "Custom Audiences - search terms" or Remarketing or Customer Match or Similar Audiences and opt-in to “Optimized Targeting” to show your ads to more people who are likely to convert. For Custom Audiences - search terms, use 10-15 of the highest converting search keywords. - Creative: Add sitelinks to your campaign / adgroup OR run multiple creative variants (at least 5 if possible, changing up call to action button, headline text or core video asset) following these tips to optimize creative effectiveness And if you want a longer explanation of this guide from me, where I break down each of those steps more in depth... Read the THREAD I just published on Twitter here: https://twitter.com/thebrianmoncada/status/1654232293756502016?s=20 If you have any questions, comment down below! Hope this helps :)
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New comment 11d ago
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You will get kicked/banned if you do this...
Quick reminder to not be THAT guy... THAT guy who does posts like these inside of our free Skool community... THAT guy who posts some stupid thing not even related to paid ads and scaling inside a community clearly about scaling with paid ads... THAT guy who asks people to comment/reply or DM them to get some free resource sent over to them vs. just posting it for free, for everyone to see... If you do this, you will automatically get kicked/banned. This is lvl 1 stage awareness stuff here gents... Don't do it. Just be cool... and share stuff that's helping you specifically RELATED to scaling your agency, course/coaching biz with paid ads... You'll get people who talk to you or ask you for your help purely off that. Simple really.
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New comment 3d ago
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YouTube Ads problems/questions?
Happy Friday Ad Men, What are you currently struggling with when it comes to creating and running profitable YouTube Ads? Reply and let me know. -Brian
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New comment 1d ago
Gohighlevel expert
Seeking a GHL Expert I offer Done-For-You (DFY) digital marketing and CRM services. Just let me know which solution you need: - Website Design - Funnel Design - Membership Website Design - Landing Pages - Opt-in Pages - Facebook and Instagram Ads - Google Ads Setup and Management - Squeeze Pages/Lead Magnet Pages - SMS Automation - Email Automation - Hosting Products on GHL/ClickFunnels - Social Media Integration and Other Third-Party Integrations - Calendar and Appointment Management - Payment Integration with GoHighLevel/ClickFunnels - Custom Domain and Email Setup - Phone Number Configuration - IVR Call and Appointment Booking with GHL Bot - OpenAI/ChatGPT Appointment Booking Bot If you have specific needs beyond these services, feel free to reach out, and let's discuss how I can customize my expertise to meet your unique requirements. Thanks
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I made this with the help of my manager's assistance and new marketing strategy he put in place
Let's celebrate our achievements and dedication in sales today. Now, ready to aim higher for the week ahead
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