The ‘Online Marketing Doomsday Clock’ Is Ticking, And Hormozi Just Got Us Closer To The End…

It takes longer to build an empire than a hut. So don’t expect an empire on a hut timeline…”

This comes from the man of the hour, Alex Hormozi.

Now, in case you opened your Facebook feed after a chill, relaxing weekend, and began wondering what happened and WHY everyone's raving about Alex…

Here's the scoop:

Hormozi did a BRILLIANT launch where he announced his new book + gave away his entire lead gen systems and processes for absolutely nothing in return.

$0,00, including taxes.

…But was that what really happened?

…Is Alex Hormozi just that good of a guy?

…Probably, something else is brewing…

…Because I always go back to this thought when something looks too good to be true:

"You pay with either time OR money…"

So, nothing's really free…

…And if anything, Alex Hormozi being the world-class marketer he IS, he knows this pretty well…

He knows that every single solution creates a NEW problem…

And just like many smart marketers have said in the past, and I repeat…

The problem is not PRODUCTION.

The problem most businesses face is CONSUMPTION.

It's not that you don't have enough leads…

It's that you can't attract BETTER leads.

The problem is not that you're not running enough ads…

The problem is that the ads you're running are not good enough.

And I could go on for ages and keep rambling about this launch for a while…

…But I may not say anything you don't already know or have read by now.

But there is something you may not have noticed…

And that is:

Hormozi just made DFY offers 10x more valuable. At the very least.

Why?

Because knowing that EVERYONE and their moms will use these lead gen systems, chances are, they'll stop working in no time…

Because once your audience realizes they're in a sales process, it stops working…

(This happens 90% of the time, at least)

…So the problem stops being "How do I attract enough leads"...

…And becomes "How do I attract BETTER leads that become CUSTOMERS with LESS RESISTANCE"...

…And we happen to be in that same business.

So my takeaway for you is…

…You need to remain focused EVEN when there's enough noise to cancel out an airplane's takeoff.

Because the only way to win, even if lead gen stops being an issue…

…Is by pushing VALUE out there to make people know, like, and trust you…

…Is by creating BETTER assets that educate the world to make better decisions…

…Is by leveling up as a leader, business owner, teammate, parent, son, and friend…

Because good leads are just that… they’re good leads, UNLESS you can actually close them.

And the best way, at least in our experience as the #1 YouTube Ads agency in the entire info-marketing industry, is by creating those ads you see online and making you click without realizing it.

So, I'm not saying Alex Hormozi is wrong or that I know more about the game than he does.

It's clear there's A LOT I can learn from him, same as you.

But there's something you probably didn't notice, and that is, again, how he created a PROBLEM out of a SOLUTION…

…So are you REALLY getting the answer to all your prayers?

…Or are you changing a problem for another problem, which you're most likely not prepared to face?

I'll leave you with that thought.

But here's another one…

…If you're an agency owner OR have a DFY service, this is your moment.

You've been handed the Advertising' Garden of Eden' keys.

And pops not home…

So you can throw a party and take the loot with you while everyone else is focused on lead gen.

How?

Through BETTER ads, BETTER content, and BETTER relationships.

Now, since talking about legends is the hottest thing right now…

I'll finish this email with one of my favorite quotes, coming straight from a text convo I had with one of the most brilliant marketers of all time: Sam Ovens.

"People will always use paid ads, they'll always be hard to do, people will be lazy, and they'll pay somebody like Adspend.com to do it for them..."

So go out there and conquer the world with better content.

After all…

This is the only way to be here for a good time, AND a long time. 🥂

- Brian' Better Leads Are Served Warm' Moncada

P.S. Follow me on Twitter (Or X now lol...) for more info-marketing wisdom 📲

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