Everyone for the most part in this industry today is struggling with TWO main things: #1 - Show up rates AND... #2 - Conversion rates Why? Because everyone today pretty much knows what a "FrEe TrAiNinG" really means... They know that you're going to try and sell them something when they book a call... The market is WAY more skeptical today than it was just 2-3 years ago... And your show rate sucks NOT because of your follow-up sequences, NOT because of your emails, OR your VSL... Your show rate sucks because of your Ad strategy! Let me explain... People aren't showing up because they don't know you... They don't know you because they just clicked on an ad where you promised the world, and they booked a call, but they know it's a sales call... So they GHOST you because they don't have any relationship built... They're not bought into you, or how you can help them too... So why the hell would they show? You can send them ALL the follow-up sequences in the world, but they're just going to get annoyed. So what I am saying is... HOW somebody comes into a NEW client relationship determines EVERYTHING! So you can get a lot of clicks... You can get a lot of leads... You can get a lot of calls booked... But if they don't actually SHOW, it's worthless... So you might be thinking you're getting $100 Cost Per Call, or $200 Cost Per Call, and you're "crushing it"... But when only 40% of them show, now all of a sudden you're looking at around $600 or $1,000 per call that actually shows! So the reality is we need to build relationships, especially in the world of AI... It's only going to get LESS and LESS personal over time, and the ONLY thing that is going to be left to build relationships in advertising, is VIDEO... And that's where YouTube Ads comes in! Now I've been doing this for over 6 years now for all the BIGGEST brands and influencers in the course, coaching and mastermind industry... And I've learned ONE thing... And that is... IF you don't build a relationship with people, it won't matter what type of bells and whistles you have on the backend...

Happy Friday Ad Men, What are you currently struggling with when it comes to creating and running profitable YouTube Ads? Reply and let me know. -Brian

Quick reminder to not be THAT guy... THAT guy who does posts like these inside of our free Skool community... THAT guy who posts some stupid thing not even related to paid ads and scaling inside a community clearly about scaling with paid ads... THAT guy who asks people to comment/reply or DM them to get some free resource sent over to them vs. just posting it for free, for everyone to see... If you do this, you will automatically get kicked/banned. This is lvl 1 stage awareness stuff here gents... Don't do it. Just be cool... and share stuff that's helping you specifically RELATED to scaling your agency, course/coaching biz with paid ads... You'll get people who talk to you or ask you for your help purely off that. Simple really.

New YouTube Ads Masterclass for 2024 just went LIVE! In this 1-hour long presentation, I reveal how we helped Charlie Morgan SCALE his high-ticket coaching/course offer to $1M/month with YouTube Ads. And, I walk you through our entire agency's scaling process step by step so you can do it too. Here's the link to watch: https://youtu.be/ENXNfWgr7Os Enjoy 🥂 -Brian 'Masterclass' Moncada

Happy Monday Ad Men, Before I share why I dropped $56k on a coach... Let me first start by sharing some quick WINS from this past weekend... That cool with you guys? Sweet. So first things first, as we were heading into the weekend, we had ANOTHER client get his FIRST YouTube Ads sale within the FIRST week of launching... Check it out (pic attached) Matt joined our 'HYBRID' offer a little over a month ago, and prior to paying us, was solely relying on creating NEW YouTube videos to get more clients for his high-ticket coaching offer... Now? After having us help him create and launch all his YouTube Ads, he can now profitably SCALE and further squeeze all the best viewers and subscribers from his YouTube channel into more high-ticket clients for his coaching company. And he's already at a 3x ROAS within the first 7-days of launching, not too shabby :) Now work aside for a second... The wife and I took a trip up to San Diego on Saturday and spent the day soaking up some California sun while doing our best not to freeze ourselves to death... Yupp, that's how COLD the ocean was lol. And the wind didn't help either... But it was still worth it, I got to cleanse my skin and my body is still thanking me today for it. Very few things that the Sun, Beach, and Sand... can't help lol. Now, let's get into the reason WHY I paid $56k to the same coach who helped Sam Ovens, Tai Lopez, Charlie Morgan, Will Brown, and many many more... His name is Mark Dhamma, and I've been friends with him for a little over a year or so now. I first met Mark at Sam Oven's Quantum mastermind, where he did a presentation on how he's helped clients like Sam himself, scale their businesses through his personal development coaching called "Supercharged Entrepreneurs". We became friends, and I asked him to speak at our first in-person event, The Ad Men Mastermind in Miami! After that, we talked a bit more over dinner, and I shared with him my goals for myself personally, and professionally...