Aug '23 in Fun😎
VSL Masterclass Inside: How We Scripted & Directed Our ‘Great Gatsby’ VSL 👇
Happy Tuesday Ad Men...
And it’s a ‘happy’ Tuesday not only because we’re alive and breathing, doing what we love, and sharing knowledge with hungry marketers & business owners like you are…
…It’s a ‘happy’ Tuesday because we just finished editing what could be, in our opinion, a BEFORE and AFTER for the online education industry.
And this is…
‘The Ad Men Mastermind Movie’ 🎥
And yeah… We call it a movie, and not a VSL, for two simple reasons:
Reason #1: Because it’s intended to ‘hide’ a sales process with movie-like, Spielberg style storyline, scripting, and a mix of emotion and brand values that we KNOW people like you will love…
But, most importantly…
Because it’s fun to watch, and it does NOT resemble the standard “free-training” VSLs everyone and their moms launch and wonder why about 1% of people stay to watch the entire thing.
And that was Reason #2.
So, let’s bring it back a little bit to explain why we did what we did…
As you may know, Brian, we don’t just work in a DFY market.
We’re not just in the “people management” business.
We don’t just create ads that sell like a Florida snow cone on a hot summer’s day.We create ASSETS.And we take pride in our craft.…
That’s why we decided to launch a Mastermind…
…But not JUST a Mastermind…
…We created something that resembles our core values, which are all connected with personal development, constant self-improvement, and world-class delivery of our expertise…
…So we could ‘spread’ this contagious hunger we all have at Adspend.com with a select group of Young Marketers, Business Owners, Coaches, and Consultants…
…Allowing them to create brag-worthy YouTube Ads people LOVE watching and produce PREMIUM leads for bargain prices.
So, needless to say, a cut and paste VSL wouldn’t make the ‘cut’ this time.
(No shade on our FB Ads Basket VSL, which IS a total banger…)
That’s why we took things a bit further this time…
And created a real MOVIE, hiding the sales process well enough to make 7 minutes feel like 2 minutes of watching something you can actually enjoy.
So, without further ado, let’s get into the deets of how this all happened and how you can create VSLs worth ‘swiping’, shall we?
(This is where you grab pen & paper, save the email, or send it to your mom, dad, brother and sister to learn)
First thing…
👉We Took Advantage Of Our ‘Scenery’ To Create A Powerful Pattern Interrupt
As you’ll notice when you watch the VSL, we used a Yacht to imply luxury and status in our deliverables.
Same reason why most ‘gurus’ and ‘top voices’ love renting Yachts, Airplanes, and oddly enough all those look the same… (lol)
But the reason remains valid:Humans (especially MEN) seek status.
Women, on the other hand, seek security and stability.
And we know, given our market research and target demographics, that these business owners have an aspirational desire to work with the clients we work with.
So we used that in our favor to deliver a STRONG message in the first 3 seconds.
👉We Used ‘Borrowed’ Authority To Create A Massive Impact & Build More Trust
As you’ll notice, we used some pretty huge names in our opener and rest of the VSL, not because we wanted to brag…
…But because this allows us to build 3rd Party credibility by simply stating FACTS.But the key element here is…We did it in a way that feels organic, not forced, and not ‘gimmicky’...
…So you don’t feel like you’re being pitched…
…But instead, you feel inspired to learn more and see what the whole fuss is about.
👉We ‘Strategically’ Scripted The VSL To Be Evergreen, While Looking & Sounding Time-Specific
When you smash the link below and watch the Ad Men Mastermind Movie, you’ll notice something if you pay close attention…
The script sounds very time specific, but with a few minor editing tweaks, it could be used for ANY other Ad Men Mastermind edition.
That’s why building with the end in mind is SO important…
…And why besides your opener being responsible for delivering 80% of your VSL’s results, your “body” is a placeholder…
…Because it should be specific YET broad enough to allow you to create MULTIPLE variations with the least amount of manpower possible.
But enough of the boring marketing stuff, right? You got here because you want to watch the dang thing.
So, I’ll give you a ticket to watch the ‘Ad Men Mastermind Movie’ Premiere, right now…
Without further ado…
Welcome to a New Era for the Online Education Industry.
Welcome to the place where the next Sam Ovens, Cole Gordon, and Alex Hormozi are hanging out right now to dominate the online advertising landscape.
Welcome to… The Ad Men Mastermind 🥂
See you in Miami,
- Brian ‘Bring Your Popcorn’ Moncada
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VSL Masterclass Inside: How We Scripted & Directed Our ‘Great Gatsby’ VSL 👇
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