I have a high ticket B2B offer ($7k) and I sell to agency owners already doing $10k/mo+. In order to do direct response YouTube Ads, do I need a guarantee? I’ve done most through organic so far. Never done direct response.
Using Brian’s personalized loom strategy, I can dm a few people and get meetings very quickly. Only time consuming part is just finding people. I’m trying to get into more ad accounts, build up case studies and reputation. Lately, my offer has been “I’ll get you set up for free (ad creative)” then to media buy and maintain campaign it will be $1500/$2000m + 10% profit. I’m trying this for 3 ppl right now, and it hasn’t been long enough to see how it’ll play out, but so far, there’s quite a lot of waiting and relying on clients to move forward to the next stage before launch. Maybe the commitment is not 100% there, and I do work and build a good relationship trusting the client will move forward with me on launch. Should I continue with an offer like this until I get solid results, or does it just make sense for me to charge upfront like I would if I had solid results.
The problem with offering free setups or trials is that it often attracts the wrong type of clients. I prefer to offer risk reversals like money-back guarantees, but it's important that clients make an initial payment to show commitment. Keep focusing on those three, get strong testimonials, and then build from there.
Indeed, that's the name of the game. Mastering video creatives is challenging, which is why a vast majority of Meta and Google media buyers are not on Youtube. Once you figure out how to craft bangers like Brian, that's when you can make the big bucks. What I did while doing YouTube was to tell clients to allocate a portion of their budget to the creative (copy, filming, editing). They are reluctant to do that.