“Brian, I don’t think this is doable…" I’ve heard that many times. In this case, these words came from three of my core leadership team members when I said we’d be helping Patrick Bet-David sell his event OUT. Now, let’s not crucify my team here… …They had a very valid point. …In fact, they were right… …We didn’t have the assets to sell this out just 2-3 months away from the Vault Conference LIVE Event’s start date. But I had two options, and one choice to make… Option A) I listened to my team and said "no", understanding we didn’t have a solid sales funnel to work with, any creatives at all to use for the ads, AND the time frame being extremely short… OR... Option B) I followed my gut, and asked my team to back me up on this one, and if it didn’t go right, I’d take the blame. Needless to say… …I followed my gut. And I did that even though we had everything to lose because of this simple reason… See, Brian, I’m ALWAYS willing to fail. Because in order to WIN BIGLY (lol), you must be willing to fail miserably. You won’t grow if you don’t put some skin into the game. You won’t grow if you don’t try to solve BIGGER problems. You won’t grow if you don’t embrace RISK. And I’m always looking for new challenges to FORCE us to grow. Now, I know what you’re probably thinking… "It’s Patrick Bet-David. Even a Udemy marketer can sell that thing out." …Maybe. …But most definitely, MAYBE not. Why? Because big names help, yeah… …But big names won’t fill a 3,000-people room in this case. Because with SO MUCH information out there, even big names fall under that "yeah, right" tree we all know and hate so much… And even further… …We were not about to compete with Patrick’s competitors… …We were also about to compete with life. …We were about to feel in our own flesh how tough it could be to convince someone to plan a trip, book a hotel room, rent a car, and take a few days off from work to attend a LIVE event… And to make matters worse… …We knew that a $600 CPA (per ticket) would be more than reasonable for something like this, but more realistically $750-800…