If you're struggling to scale your YouTube ads past $2k/day, it's probably NOT because your media buyer sucks. And it's definitely NOT because "YouTube Ads don't work for your niche." In fact, after managing over $18.4 MILLION in YouTube Ads last year across hundreds of different niches, I've found one common denominator among campaigns that fail to scale... It's the disconnect between your ad and where that ad actually goes. Let me explain with a simple analogy: Picture your YouTube Ad as a single cog in a wheel... No matter how perfectly crafted that cog is, if it's trying to connect with a complex system of misaligned cogs in that same wheel (your landing page, emails, sales process), the entire machine breaks down. This is why the "virgin complicated media buyer" meme is so funny to me, and it should be to you too... Because that's the business owner who constantly tweaks their audiences/campaigns endlessly while obsessing over audience sizes, CPM's and CTR percentages while the "Ad Man" simply says "LET 'ER RIP" and gets a 4.32 ROAS... Same platform. Different results. I just released a new video breaking down my exact framework for scaling YouTube ads from $0 to $10k/day, including: - The 3 critical scaling phases (skip even ONE and you'll KILL your campaign) - The ONLY metrics you should be looking at (hint: it's not what most people focus on) - How to leverage the 80/20 rule to win BIG with Google's algorithm - When to use horizontal vs. vertical scaling tactics - Building your in-house creative production pipeline to support massive scale → [WATCH THE VIDEO HERE] If you've been hitting a ceiling with your YouTube Ads, this is the framework that's helped our clients spend a combined $18.4 million profitably last year. And the best part? The system works whether you're spending $100/day or $10,000/day. Click here to watch the video now. Cheers 🥂 - Brian 'Ad Man' Moncada

What's the best way to structure ad campaigns on Google? Just create a pmax at target CPA? Split up the pmax and have a separate video and search campaign?

A lot of my campaigns, mainly PMAX, like bidding for extremely cheap traffic, often getting $1-$3 CPM. I'm bidding for customers in the US, so I'm confused why it's so cheap. The CPA is kinda ok, but it fluctuates a lot. Is this CPM too low, and if so, what should i change to increase it?

Has anyone used a CMP partner for Google consent mode? I was looking to set it up but the first option was like $60, or higher if you get a lot of traffic, which I do. Does anyone have a free or cheap way to set up the consent banner, or an easy way to set it up manually without a CMP parnter?

I'm no stranger to inconsistencies in the results from ad platforms, however arpil and may have been very strange for me. Compared to Jan-March, the cost per click has been higher, while the conversion rate is significantly lower. The main KPI on the funnel side is the sales page CTR which went from like 25% down to 15%. I've launched new campaigns and audiences, refreshed the creatives, and done winning split tests on the sales page. Is anyone seeing similar issues? I've spoken to a lot of businesses who have had a similar experience.