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How accurate is Googles simulation
I have a pmax set to maximise conversion value, that is doing very well. Google reccomends I set it to target roas, and increase the budget from 600 a day to 1,000. They estimate the extra budget will get a 2x roas. The camapign is at least getting 1.5x roas right now. I am very skeptical when ad platforms want you to increase budget because they have every incentive to make it look like a good idea. Should I trust this?
New comment Mar 2
0 likes • Feb 20
@Brian Moncada Would you reccomend this over just increasing the budget of the pmax as it is? It's at around 1.5x and has done well for the past few months.
0 likes • Mar 2
@Nolan Harper Thank you. My PMAX has continued to do very well, but only at $600 a day. It doesn't say limited by budget so I'm hesitent to scale. I'll slowly increase it and see what happens.
Bing/microsoft ads
Anyone used bing or Microsoft ads? Even just to retarget or target warm keywords, and search terms? I put it on my to do list but wanted to get some feedback before going through the whole process of setting it up and setting up the tracking.
New comment Feb 24
0 likes • Feb 24
@Brian Moncada No. I'm at over 1k a day with good roas so I'm willing to scale more on YouTube. I was just looking to see if there's easy roas with minimal effort on other platforms, and making sure I get all warm traffic I can.
Revealing my agency's best kept secrets on YouTube Ads (new video)
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New comment 4d ago
1 like • Feb 23
Loved the video. How would you reccomend testing the new audiences? Adding them into new ad groups in existing campaigns? Launching a new campaign with all those new audiences in separate ad groups?
0 likes • Feb 24
@Brian Moncada
Running 2 front ends at the same time
Does anyone reccomend or suggest again running ads to 2 offers at the same time? I have one that is doing well, and I have another which has worked well to warm audiences, and has good ads. I've just been hesitent to launch because I don't want to distract from my main offer.
New comment Feb 24
1 like • Feb 22
Would love your input @Brian Moncada
1 like • Feb 23
@Matt Penas No the main offer is doing well. This other offer I have is a bit of a different marketing angle which has done well with warm audiences. I'm too scared to impact the performance of my main winning offer aha.
PMAX affecting other campaigns
I've heard launching a PMAX can take traffic and results away from other campaigns. Is this true? I've noticed since I launched my PMAX, it's doing well, but previous winning video campaigns have been struggling. Is this because of the PMAX, or just those video campaigns not doing well?
New comment Feb 1
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Luke Alderson
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Music producer and marketer

Active 41d ago
Joined Jan 23, 2023
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