Just had a call with my google rep. He asked if I needed help setting up consent mode on Google. He said it would greatly improve tracking. He mentioned how I should add a banner to ask permission for using cookies. I feel like that would make the page experience worse and decrease conversion rate, especially on mobile because it will literally cover the button to buy the product. I use hyros for tracking so I'm not too worried about the tracking quality without consent mode. Would you reccomend I set this up?

I have a pmax set to maximise conversion value, that is doing very well. Google reccomends I set it to target roas, and increase the budget from 600 a day to 1,000. They estimate the extra budget will get a 2x roas. The camapign is at least getting 1.5x roas right now. I am very skeptical when ad platforms want you to increase budget because they have every incentive to make it look like a good idea. Should I trust this?

Anyone used bing or Microsoft ads? Even just to retarget or target warm keywords, and search terms? I put it on my to do list but wanted to get some feedback before going through the whole process of setting it up and setting up the tracking.

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Does anyone reccomend or suggest again running ads to 2 offers at the same time? I have one that is doing well, and I have another which has worked well to warm audiences, and has good ads. I've just been hesitent to launch because I don't want to distract from my main offer.