Lessons From Mr Beast's Ex-Retention Director
Earlier this year, myself and @Owen Sheasby paid $5,000 to join a 12-week cohort by Mr Beast's Ex-Retention Director. He worked on some of his biggest videos, including Squid Game, Chocolate factory and the 100M subscriber island videos. With some of those videos reaching over 600 Million views 🤯 Since working with Beast, he's the retention consultant/director of many other channels, including the stokes twins, a kids channel with 65 million subscribers. They just gained over 15 million subscribers in the last 28 days lol, mostly from long-form. https://www.youtube.com/@StokesTwins/videos He also works with educational channels, including teaching men's fashion. Who he helped get an average of ~200k views on his recent videos. https://www.youtube.com/@JosecZuniga/videos This was his second time hosting the cohort, and it was also his last. (Although I think he's going to be releasing another product pretty soon, so stay tuned for that if you're interested in learning from his as well) Here are some of my biggest lessons and takeaways from his live classes: 1) Avoid complicated words. For the widest appeal possible, ask yourself, could a foreigner who doesn't quite speak fluent English, understand everything I say? 2) Clarify complex words. Don't assume, because "Your niche should know this term" that they do. Clarify it. Saying too many words they don't know causes audience's to disengage. 3) Wide appeal doesn't mean appealing to everyone. It simply means appealing to everyone who would possibly be interested in that niche/topic. This is why educational channels will always have smaller views/subscribers. But most educational channels could still be optimising a lot more than they realise. 4) Remove the "Lingering feeling" of sentences. Get to the point as efficiently as possible. When needed, use interesting visuals when talking. Visuals always help emphasize a point (This is why Alex Hormozi will likely start writing on more white boards, if he sticks to his new tactic of less flashy editing/effects. The information will still need some visuals, even if he doesn't want editing)