What Do I Make My Niche About?
You Can Get Your Answer in About 10 Minutes If You Just Follow the 5 Steps in This Post Example: I help people new to entrepreneurship figure out what to make their niche about in under 10 minutes (and avoid months of wasted time and stress). A big part of the pressure comes from this idea that you have to โget it right the first time.โ Itโs the fallacy of the โperfect pick.โ In reality, itโs never like this. Your original idea is guaranteed to suck and be wrong and not the thing you do a year or two from now - when you've refined it 6 more times. So get your wrong idea out as fast as you can. And simply make it less wrong over time. Until eventually itโs so little wrong that itโs actually right. So letโs just rip the bandaid off and get your first version out there. STEP 1: PICK WHAT YOU WANT YOUR NICHE TO BE ABOUT Niches typically form around one of the 3 Ps: - Profession: Some skill you learned from a job or gig. Think โaccountingโ - Pain: Some problem youโve overcome personally or helped someone else overcome. Think โovercoming food allergyโ - Passion: Something that interests you whether you like doing it or like learning about it. Think โbuilding model carsโ So pick your profession, pain youโve overcome, or passion you're into. STEP 2: PICK WHO YOU WANT YOUR NICHE TO BE FOR WHO will either be: - People like you - People like youโve helped before - People you think are underserved - Or a combination of all three. STEP 3: DESCRIBE THEM AS THEY SEE THEMSELVES โ In a way they can say โthis is for me.โ For example, if I wanted to help people like me, Iโd say: 30 to 45 year old businessmen. So you want to think through the following variables: pick 3 (ish) - Age - Gender - Profession - Problem - Interest STEP 4: GOOD STUFF YOU HELP THEM GET + BAD STUFF YOU HELP THEM AVOID BY PICKING YOUR NICHE This is where you show them how much easier, faster, and risk-free it is to get what they want with you versus how slow, painful, and risky it is to do it on their own.