What is the 13 Week Evolution?
The 13 Week Evolution is a 13-week fitness + habit-stacking challenge built to help you become a stronger, healthier, more consistent version of yourself—by adding one new habit each week until you’ve built a full lifestyle system. This isn’t a “go hard for 2 weeks and burn out” program. It’s designed for real people with real schedules. The goal is to create progress you can actually keep. How it works - The program runs for 13 weeks. - Each week you’ll focus on one specific habit (simple, clear, and measurable). - You keep the habits you’ve already built, so your routine grows gradually. - By the end, you’ve stacked 13 habits that work together: movement, strength, nutrition, recovery, mindset, and consistency. Think of it like building a house: we lay a foundation first, then add one brick at a time until it’s solid. Here’s what you should expect as a member: 1) Weekly habit focus (the “one thing” for the week) Every week you’ll get: - A clear explanation of the new habit - Exactly what “success” looks like for that habit - Options for beginner / busy day / advanced so you can stay consistent no matter what - Common pitfalls + how to handle them The goal isn’t perfection—it’s building the habit into your life so it becomes automatic. 2) A simple fitness plan you can follow You’ll have a structured approach to training that’s designed to be: - Realistic (not 90-minute workouts, 6 days a week) - Scalable (beginner to advanced) - Sustainable (results without burnout) Depending on how you choose to do it, you’ll be doing a blend of: - Strength training - Conditioning/cardio - Daily movement 3) Nutrition habits without extreme dieting You won’t be forced into a restrictive diet or complicated meal plan. Instead, you’ll build nutrition consistency through habits like: - Hitting a basic protein floor - Hydration targets - Better food choices and simple structure - “Damage control” strategies for weekends, travel, and stressful weeks