Detox Certification with Cate : AI-Powered Marketing Tools

Meeting Recap : 7-1-2025 | Session by

This collaborative strategy session brought together wellness club leaders to align on content systems, avatar clarity, corporate wellness expansion, and AI-powered marketing tools. Topics ranged from using Claude and Perplexity for detox content to practicing sales convos with avatar profiles. The group explored how to organize digital resources, streamline offers, and grow into corporate wellness with confidence.

Club Introductions + Collaboration : Each leader shared their current club focus—from rewilding and Ayurveda to sound yoga and integrative nutrition. The group aligned on the importance of cross-pollination and ritual, and how consistent rhythm in offers increases traction and conversion.

AI Tools for Content Creation : Hands-on training covered how to use Claude, Perplexity, and Notebook LM to draft detox challenges, social media campaigns, and sales emails. Members were guided to repurpose existing content and align it with emotional resonance, ritual, and seasonal relevance.

Corporate Wellness Strategy : Paloma shared her shift from HR into corporate wellness facilitation. The group explored how to frame corporate offerings with monthly themes and create clear hooks for B2B outreach. A 12-month sample program was reviewed to spark ideas.

Avatar Creation + Sales Practice : Using the CLOSER framework, the group was guided to build out 3–5 detailed avatar profiles and practice mock sales calls. This session emphasized refining clarity on who you serve, what they want, and how to move them into a “yes” with compassion and clarity.

Systems for Scaling : A digital organization walkthrough showed how to structure folders, create working docs, and set up project flows inside Google Drive and Notebook LM. The focus was on building clean systems to reduce friction, eliminate overwhelm, and set up for sustainable growth.

Pair Bonding + Content Themes : Coach shared new content being developed on pair bonding and its impact on longevity and mental clarity. This sparked discussion on incorporating primal habits into wellness education, especially for older adults and diverse avatar types.

Watch Full Session Here : VIMEO

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