Club Growth Live with Cate
Meeting Recap : 04-23-2026 | Session by @Cate Stillman In this session, the core focus was on building a sustainable wellness business by aligning timeless principles with modern buyer behavior. The model—rooted in annual memberships—has worked for decades, but what’s evolving is how people communicate, decide, and commit. From adapting to generational preferences (text over calls, voice notes over forms) to simplifying the sales process with AI and consultative frameworks, the emphasis is clear: meet people where they are, guide them through belief shifts, and focus on long-term value rather than short-term pricing concerns. The conversation also highlighted how structured yet flexible onboarding, targeted content, and consistent follow-ups can significantly improve lead conversion and member retention. Key Takeaways - Long-term membership models remain strong, but communication style must evolve with each generation. - Simplifying sales through text, voice, and AI creates a more natural and less pressured experience. - Pricing objections are best handled by focusing on value and the cost of inaction. - Most prospects are blocked by a few common beliefs, not unique objections. Next Steps - Audit your current communication style and align it with your audience’s preferences. - Create 2–3 short videos addressing the most common client belief barriers. - Implement a simple onboarding flow using voice or audio responses for personalization. - Review your sales conversations and shift from price-focused to outcome-focused framing. - Follow up with inactive leads using a personalized, low-pressure message or Loom video. Resources: - Sales objections: Shelby Sapp - How to dp coaching gyms Watch Recording: VIMEO Link