Meeting Recap 04-29-2026: Session by @Cate Stillman This workshop reframed how wellness professionals think about income by shifting away from inconsistent, session-based earnings toward stable, recurring revenue models. The core challenge - the “healer’s dilemma” is relying on one-off transactions that reset income each month. Instead, the focus is on building a business around long-term client transformation through community, continuity, and structured programs. By combining “becoming” (deep personal change) with “belonging” (ongoing support and connection), practitioners can increase both impact and lifetime client value. The session emphasized that sustainable income comes from designing offers around real results, leveraging group coaching, and committing to an annual model that supports both the client journey and the practitioner’s stability. Key Takeaways - Transactional, hourly models limit income stability and long-term impact. - Recurring revenue is built through ongoing relationships, not one-time services. - Group coaching and community increase both transformation and client retention. - Pricing should reflect results and long-term value, not time spent. - Most practitioners can sustainably support a focused number of committed clients annually. Next Steps - Audit your current offers and identify where income resets each month. - Design one program that supports clients over a longer-term journey (3–12 months). - Define the transformation (A → B) your clients achieve through your work. - Explore adding a group or community component to your existing services. - Calculate your ideal number of clients and align pricing with desired annual revenue. PS: Stable income isn’t about doing more, it’s about designing smarter. Watch Recording : VIMEO Link

Meeting Recap : 04-23-2026 | Session by @Cate Stillman In this session, the core focus was on building a sustainable wellness business by aligning timeless principles with modern buyer behavior. The model—rooted in annual memberships—has worked for decades, but what’s evolving is how people communicate, decide, and commit. From adapting to generational preferences (text over calls, voice notes over forms) to simplifying the sales process with AI and consultative frameworks, the emphasis is clear: meet people where they are, guide them through belief shifts, and focus on long-term value rather than short-term pricing concerns. The conversation also highlighted how structured yet flexible onboarding, targeted content, and consistent follow-ups can significantly improve lead conversion and member retention. Key Takeaways - Long-term membership models remain strong, but communication style must evolve with each generation. - Simplifying sales through text, voice, and AI creates a more natural and less pressured experience. - Pricing objections are best handled by focusing on value and the cost of inaction. - Most prospects are blocked by a few common beliefs, not unique objections. Next Steps - Audit your current communication style and align it with your audience’s preferences. - Create 2–3 short videos addressing the most common client belief barriers. - Implement a simple onboarding flow using voice or audio responses for personalization. - Review your sales conversations and shift from price-focused to outcome-focused framing. - Follow up with inactive leads using a personalized, low-pressure message or Loom video. Resources: - Sales objections: Shelby Sapp - How to dp coaching gyms Watch Recording: VIMEO Link

If your income has ever felt full one month… and uncertain the next — this session will speak directly to that. As a WPA member, you’re invited to join this workshop live and you’re welcome to bring friends and family who could benefit 💛 🗓 Tuesday, April 28 🕛 12:00–1:00 pm MT (+ 30 min Ask Cate) 📍 Join directly via the Zoom link in from WPA Calendar What you’ll get from this session: - Why even “fully booked” practices can still feel financially inconsistent - A simpler, more stable model using small, year-long client groups - Real examples from wellness pros already doing this successfully - Space to start mapping your own steady income approach

Meeting Recap 04-23-2026: Session by @Patrick Garlinger In this Town Hall, the focus was on connection, collaboration, and the deeper inner work behind building meaningful projects. Through sharing personal journeys, participants explored the challenge of evolving beyond past identities—whether careers, roles, or expectations—and stepping into new paths with uncertainty and growth. The conversation highlighted how personal healing, creative expression, and community work are interconnected, and that letting go is often required to fully step into what’s next. By creating space for both light connection and vulnerable sharing, the session reinforced the importance of authentic relationships in building aligned and impactful work. What we covered: - Sharing project updates and aligning with purpose-driven work - Balancing personal life transitions with business and creativity - Letting go of past identities, roles, and expectations - Navigating imposter syndrome and stepping into new levels - Building authentic collaboration through vulnerability and trust Key Takeaways - Growth often requires letting go of identities that no longer fit. - Personal healing and professional evolution are deeply connected. - Vulnerability creates stronger and more meaningful collaborations. - Transition periods are part of building aligned work and purpose. - Trusting your path is essential, even when outcomes feel uncertain. Watch Video: VIMEO Link

Meeting Recap 04-15-2026 : Sessipn by @Valerie Hwang Beck Effective discovery calls in a wellness sales context are less about presenting information and more about guiding a structured conversation that helps a prospect feel understood while uncovering their real needs. The discussion highlighted how trust is built early through clear framing, intentional questioning, and a calm conversational flow rather than rigid scripts. A strong approach includes setting expectations at the start of the call, asking open but focused questions to surface pain points and past attempts, and then reflecting back what you hear using simple language that connects their current situation to a possible transformation. Participants also emphasized the value of mapping a “current state to desired state” journey during the call so prospects can visually or verbally understand the gap and what working together would look like. At the same time, the group stressed avoiding over-documentation sent after calls, keeping momentum inside the conversation itself, and using AI tools mainly for preparation and internal structuring rather than replacing human interaction. Key Takeaways: - Discovery calls work best when the focus stays on understanding the prospect’s situation rather than immediately explaining the program or method. - Trust is built through structured but natural questioning that helps clients articulate their challenges and goals in their own words. - A simple “current state to desired outcome” framing helps prospects clearly see their transformation path during the call. - Overly detailed written summaries after calls can reduce engagement and should generally be avoided in favor of live conversation. - AI tools can support preparation and structuring, but the actual call should remain flexible and human-led. Next Steps: - Design a consistent opening flow that sets context, expectations, and tone for every discovery call. - Prepare a core set of 6–8 discovery questions focused on pain, history, attempts, and desired outcomes. - Practice mapping client responses into a simple transformation roadmap during live conversations. - Replace post-call documentation with light-touch follow-ups that keep prospects engaged in dialogue. - Use AI tools only for pre-call structuring, objection prep, and internal reflection, not client-facing summaries.