[UPDATE: See my last comment below for how to win today!] Wanna be a deserving person's SECRET SANTA? ...and brighten up their holiday season? I'm not 100% sure how it would work yet... But if I did a SECRET SANTA CONTEST... Where I'd send someone deserving, but in need of some help.... Someone YOU select a $500 Amazon gift card or cash... (Your name kept SECRET - AKA Secret Santa.) Would you be down? I'm lobbing this out there... Prolly need to think it thru some mo... But... I'm thinking... ...you buy Rooting For Ya $2.99 for Kindle Pre-order Now for release on Black Friday. $20 for paperback available now. (Outside US, search on Amazon for Rooting For Ya.) Then... You post your FAVORITE quote from the book. From which I will pick a winner. (maybe at random)... And if YOU win... I will send an Amazon Gift card (or cash) to anyone you wish for $500. YOUR NAME would be kept secret - AKA Secret Santa! I thought about this on my first cup of coffee... So maybe I'm not thinking it thru all the way? 👉But would you want to be someone's SECRET SANTA? 👇

If you were running a rainmaker (5.5k high-touch coaching offer) to an audience that had only ever bought low-ticket, how would you run this? Following the good vibes from our warm-up campaign, @Ann V and I have run two T1's and have had 38 hand raisers so far (expecting more from the second one today). What’s interesting: - Engagement quality is high - Open rates are not (10–15%) - Replies look like: “Wow… this spoke to me.” “This is exactly my experience.” - When we ask about why now and commitment level (out of 10), we’re getting 10s and 11s 😄 But... This audience is used to spending: - $27/mo recurring membership - Occasional coaching + live events We put together a high-touch program based on the coach’s latest book: - 12 weeks - $5.5k PIF / 3 × $1,950 / 10 × $600 We’re now moving through T2 → T3 (whilst we keep sending T1's the rest of this week), but it feels like some people hit sticker shock at T3, even though they were highly engaged up to that point. This is a marriage-saving offer, so pricing-wise it’s low-to-mid range for the market, and these folks are clearly motivated. And they're telling us stuff. Like a paragraph or so. We're not having to drag it out of them. We’re also only a day or so in, so I’m not panicking…but I do feel like we may be hitting a T3 wall with this buyer history. Question for the group: If this were your deal, what would you be doing right now? - Let it ride and qualify better? - Re-sequence the offer? - Change how T3 is framed for a low-ticket-trained audience? Appreciate your perspective/ideas 🙏