Running a Rainmaker to a Low-Ticket Buyer List

If you were running a rainmaker (5.5k high-touch coaching offer) to an audience that had only ever bought low-ticket, how would you run this?

Following the good vibes from our warm-up campaign,

@Ann V

and I have run two T1's and have had 38 hand raisers so far (expecting more from the second one today).

What’s interesting:

Engagement quality is high
Open rates are not (10–15%)
Replies look like: “Wow… this spoke to me.” “This is exactly my experience.”
When we ask about why now and commitment level (out of 10), we’re getting 10s and 11s 😄

But... This audience is used to spending:

$27/mo recurring membership
Occasional coaching + live events

We put together a high-touch program based on the coach’s latest book:

12 weeks
$5.5k PIF / 3 × $1,950 / 10 × $600

We’re now moving through T2 → T3 (whilst we keep sending T1's the rest of this week), but it feels like some people hit sticker shock at T3, even though they were highly engaged up to that point.

This is a marriage-saving offer, so pricing-wise it’s low-to-mid range for the market, and these folks are clearly motivated.

And they're telling us stuff. Like a paragraph or so. We're not having to drag it out of them.

We’re also only a day or so in, so I’m not panicking…but I do feel like we may be hitting a T3 wall with this buyer history.

Question for the group: If this were your deal, what would you be doing right now?