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Now that I have your attention… @Travis Sago is offering to spill the beans on his new Giving Fun-nell to Wrangle Partners but he says not enough Ronin are chiming in! From the early results he shared, this Fun-nell looks like “the sex”, as the kids used to say… Would you help your fellow Ronin out and go vote on this poll so we can get the party started? Please vote here 👈
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SOD: His Fireness rocked the cashbar!!!
Totally gave me some ideas for the auction I have tomorrow!!! If I can get enough people to my Skool group to participate. Tons of interest on the partner's post (my copy), but only like five people came over to the group. I may wear out my FB messaging privileges today. haha
Segment and run two?
I am about to run a test with a partner, they have 14K on a list, they have 2 offers £10K cohort based one where they work with people to help them get the job they want, promotion they want, this is a hyrbid of DWU and DFU. OR if they don't take that they downsell them on a £2K product where you get all the resources and set up but you don't get the cohort and the DFY/DWU you support. Currently they email > Webinar > Follow up sales call if needed. My thinking here is to run a sales saver on the people who have been on the webinar or calls and seen and know the price but haven't bought (They haven't told them they offer payment plans or that there is even a £2K product). & run some T1's/T2's to the rest of the list for 5 days to get some conversations going and find out more about them, get some people interested in the products, and hopefully get some sales in the door. Sound about right?
Your advice, please? Pre-auction
Hey guys! Got a deal with a guy in the retirement planning niche. We're going for an auction According to his experience, their biiiiggest fear is losing their money. Running out of resources. Can you help me with the pre-auction? Specific problem: fear of running out of money before running outta life Who: retirees and close-to-retiring peeps who are actively looking for a better way to handle their money Help? :) ====== Subject: Retirees running out of money early Body: I’ve figured out the blind spots that make retirees run out of money early. The surprising part? They show up in almost every plan I review. That’s a real problem, so I want to test something new. What if I went through your savings, 401k, IRA, and Social Security setup… Found the blind spots quietly draining your nest egg, and gave you a personalized plan to fix them, so you can finally feel in control of what's ahead? No fluff. No generic advice. Just a clear, step-by-step plan in plain English. If I held an auction to create that custom plan for you... Would you bid at least $1? Please hit reply and answer with A, B, C, or D: A: I’d bid 1 dollar. No more details needed B: I’d bid 100 dollars or more C: I’d bid 1,000 dollars or more D: Count me out,
Newsletter/email list handover
I'm taking over a 15K email list for a OG coach/teacher who are now only focusing on educating coaches in his methodology. The list was responsive when he was sending nurture emails 1-2 times a week, but he has not done that for the last year and a half or so. It has been cleaned up, and he has bought tech assistance to make sure the new emails are seen. I'll be selling a repurposed evergreen offer that has sold 10K+ pieces in different variations, and we're treating this as a "new branch" of his business. Meaning I got full control. The plan is to have him send out the first email saying hi, long time, this is what's happened and here's what I'm doing now. Then introduce the new branch and the mission they are invited to join, and at the same time introducing me as the trusted partner running it. I'll then be sending 3-4 nurture & pick emails a week, and a "real" campaign each 2-3 months. I'm thinking of this as kind of a newsletter handover situation, which I have not done before. @Travis Sago QUESTION: what specifically in this type of handover should I absolutely have nailed down for it to work? My checklist says: - Email 1: OG says hi, why he's been away, what's happening now, asks people to write back with anything they want to know more about, and introduces me as the person "running" this. (his signoff) - Email 2+: I introduce me.. (my signoff from here on) - I give out a few freebies very quickly and start sending out content *Maybe email 1 should be split into two emails with his signoff? The danger I see in having him send more than one email, is that they may "opt back in" to receive emails from him, and then drop off when he introduces me. So better to lay it out in the first email. Thoughts? This is a $1,5K offer and there's a $12K backend upsell for buyers who are coaches/healers.
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