Small Skool Big Money - $101k in sales
Just wrapped up a campaign where we did over 6-figures in sales in 12 days. I’ll break down what worked for my partner and I below. Feel free to ask q’s and I’ll do my best to answer them. Partner is in the real estate niche and we’ve been working with each other for a while now. @Travis Sago knows who this gem of a person is. GREAT partnership where we bounce ideas back and forth and love that he’s got a team that can support too. At the same time he just lets me do what I do best as an operator while he delivers, fulfills, and gets his clients amazing results. So we had this idea after seeing some other people have success with 3 and 5 day virtual events. I mapped the entire process from how they promoted it. How they framed the pitch. How they got people into sales convos. Etc. Most of those challenge funnels drove people to a sales call. Which can definitely work… but we don’t wanna manage a sales team. My partner didn’t want to get on sales calls either. So we decided to tap instead. I also noticed they lacked some “mojo” in how they run their sales process. So we tweaked and adapted some parts. Honestly, wasn’t sure how it would work out… but we always start with a TEST! No ads either. We started off with just his email list and social media. Not TOO big of a list either–only 500 opens. His Facebook profile had a bigger audience. We drove everyone to a short registration page on Clickfunnels THEN to a Skool group. By the end of the pre launch we had about 300 people inside the Skool group. As we were getting people registered we were planning out the 3-day challenge presentation. What to say, when to say it, the psychology, energy, all of that. The ONLY way for people to attend the 3-day challenge was to join the Skool group. Day 1: Sell the opportunity, destroy false beliefs, and build excitement for the framework Day 2: Teach the PLAN at a high level and begin soft pitching the offer Day 3: Destroy limiting beliefs, make the full pitch with value stack, and point people to the T1