Howdy pricing people! As we wrap up 2025, I'm curious: What's one piece of pricing content that really landed for you this year? Could be a book, an article, a podcast, or even just an idea that you found and immediately had to share. Drop it in the comments. Would love to see what resonated across the community! I'll start: I love the concept of Value Literacy that I learned from @Mark Stiving. He defines Value literacy as the understanding of how buyers perceive value, evaluate tradeoffs, and decide what to pay. Highly recommend the full post to go deeper on the concept. I expect this to become even more important in 2026, especially as we enter the Credit Apocalypse. Look forward to seeing what you all recommend so I can load up my holiday reading list 🙂 Happy Holidays! Rob + John

Happy Thanksgiving to our American members!! Also, happy birthday to @Ulrik Lehrskov-Schmidt — you’re such a big part of this community!

Hey, community. Dealing with the (annual) challenge of price adjustment in a SaaS B2B company. Would like to know if someone could share successes and errors in choosing criteria to calculate adjustment. So far we consider inflation rate (I'm based in Brazil), taxes variation, US dolar variation and also a score built based on product's improvements in the last yar. Competitor analysis is a complement, but not very reliable since some make their adjustments after us. Hope to count on the group experience to improve my strategies. Thanks in advance!

Big news for the community everyone ! This community started as a let's-just-try-it idea on the back of a few webinars I held in the fall. Then we grew to 500+ people, and I could immediately sense two things: 1) There was a lot of people who were looking for a SaaS pricing community. 2) I was not the right person to drive that. Enter: @Rob Litterst and @John Kotowski from PricingSaaS.com Rob and John have been SaaS operatives for years and have been building the pricing intelligence tool behind PricingSaaS that monitors all public SaaS pricing pages. We all shared the idea of building SaaS pricing as a field and give SaaS operators a clear roadmap on how to 'do pricing'. But Rob and John was looking for a model to take PricingSaaS to the next level - from 'just a newsletter' to something that could really solve that problem. And this community is just that. So effective as of today Rob and John (and PricingSaaS) will take the reigns and bring this community forward. What does that mean for you: - Expect more content (a lot more) - Expect actual moderation and day-to-day interaction. - Expect the community to grow an welcome a lot more people - Expect me to actually give a lot more to the community : I'm going to support the weekly and monthly content production plan of PricingSaaS. In short: expect this to be the absolutely, hands-down, no-comparison place to be for SaaS pricing. I couldn't be happier for this!

Hi everyone! New here! I'm Johnny, and I'm passionate about Lead Generation. Excited to contribute and share insights that have worked for me—starting with a quick tip on improving your cold email open rates! Having run multiple campaigns with open rates as high as 80%, I’ve learned a few key strategies that might help you: 1. Write an Eye-Catching Subject Line: Use curiosity and personalization, such as "{{firstName}}, quick question?" or "{{firstName}}, stop wasting money on {{product/service}}." 2. Avoid Spam Triggers: Steer clear of phrases like 'Dear friend,' 'Urgent! Please read!' and never use ALL CAPS. 3. Target the Right Audience: Make sure your email reaches someone who needs your product/service. For example, focus on Marketing Managers if you're offering lead generation tools. Got questions or need clarification? Let me know!🙏