PricingSaaS has officially joined Willingness to Pay 🎉 I wanted to share this here because this community has become such an important part of what we’re building. The short version of the story: Back in 2024, I cold-DMed Ulrik Lehrskov-Schmidt after reading The Pricing Roadmap. I was hoping he might sponsor PricingSaaS for a few months. Instead, he made a much bigger bet on us: sponsoring us for two years in exchange for a piece of the company. That relationship turned into monthly board meetings, a ton of trust, and eventually a conversation this summer about what would happen if we joined forces. For John and me, it was an easy decision. We now have an opportunity to build something much bigger: a single platform where SaaS and AI leaders can learn about monetization, understand what’s happening across the market, and get hands-on help putting it into practice. And this community is going to be a big part of that. We’re going to keep investing in it, bringing in great operators, consultants, and builders, and doing more live events and conversations around pricing, packaging, and AI monetization. There’s an insane amount changing in software right now, and our goal is to make this the best place to figure it out together. Thanks to everyone here who has been part of PricingSaaS so far. We're just getting started. 🚀 Rob PS. Today, we also relaunched PricingSaaS and would love your feedback. Check it out at pricingsaas.com

How is the market looking for pricing/product backgrounds? Anyone hiring?

Anyone create or own pricing for resellers? I want to get smarter about how to decide pricing here. I really hate the margin arbitrage game where they negotiate with you to carve out a margin for themselves. Anyone seen or created a better approach to avoid weird incentives for the customer?

Howdy pricing people! After a short break for paternity leave (we welcomed a baby boy!) we're back with a new Office Hours session. This is going to be a good one -- I'll be joined by @Arnon Shimoni (Solvimon) and @Ulrik Lehrskov-Schmidt (Willingness to Pay) on something I get asked about constantly: how to iterate on pricing faster. What's fun about this pairing is they cover both sides: - Ulrik takes the strategy side — how to read willingness to pay and decide what to change. - Arnon takes the execution side — how to actually ship pricing and billing changes in minutes instead of getting stuck for months. A few things we're going to dig into: - How do you move fast on pricing without breaking things downstream? - The build-vs-buy trap — why teams try to roll their own billing and underestimate what they're signing up for. - How the fastest-moving companies are pricing AI products right now. This is Q&A-first, so bring your questions — we'll work through as many as we can live. Details below: Wednesday, August 12th @ 11am EST Register here 👉 https://luma.com/8f0n6xrx Hope to see you there! Rob

Working with a customer to implement RevTurbine (revturbine.com). We are implementing a reverse trial which is triggered by the key onboarding action (connecting the user's trading account), and used as an incentive to complete it. The trial is on a separate hidden tier (subset of lowest paid plan features) which provides great flexibility: play with limits to control AI costs, segment however you like (e.g. higher limits for stronger prospects), etc - which is all in line with the customer promise: 21 day trial (no tier specified). And you have usage/feature based upsells to the paid tier during the trial (on top of the time limit as a conversion moment). This feels like it could be applicable to other folks, so thought would share. Happy to hear any comments/questions also.